With each edition of Hue Festival, in addition to its role as a place of convergence and interference of unique cultures around the world, the exploitation of the festival to promote economic development is becoming increasingly evident.

According to statistics from the Department of Tourism, it is estimated that 101,000 tourist arrivals visited and participated in various activities during Hue International Arts Festival Week 2024 in the 7 days from June 6th to June 12th.

On the afternoon of June 3, at the Truong Lang Corridor of the Forbidden City, Hue Imperial City, Hue Monuments Conservation Center in collaboration with Hue University of Arts organized the opening ceremony of an exhibition on arts and heritage, with the theme “Artistic inspiration from royal patterns”. The exhibition is part of a series of activities in response to the highlight week of Hue Festival 2024.

Thua Thien Hue is a leading locality in organizing the contemporary form of national and international festivals. After more than 24 years of existence and development, the Hue Festival has become a noteworthy event in the system of festivals worldwide.

The People's Committee of Hue City has just issued a plan to organize the "Thuan An - Call of the Sea 2024" program at Thuan An Beach, Thuan An Ward, Hue City.

My childhood was marked with the image of my mother stroking her ao dai flat before going out (Ao dai is traditional costume for women (and men) in Vietnam.) At that time, cloth produced in the country was cheap; my mother had many ao dai of different colors tailored. She wore ao dai everywhere she went on every occasion.

Since 2022, the Hue Festival has been developed with a four-season orientation through a series of continuous events and festivals throughout the year, making the most of unique cultural - geographical - historical factors from royal festivals, folk festivals, religious festivals, etc.

The Ban Soc (Calendar Distribution) Ceremony of the Nguyen Dynasty marks the commencement of Hue Festival 2024, portrayed through a staged performance that revives ancient rituals and customs.

On the afternoon of December 4, Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People's Committee Nguyen Van Phuong had a courtesy meeting and exchange with H.E. Shawn Steil, the Canadian Ambassador to Vietnam to promote cooperation in the fields of education and training, culture (Hue Festival), climate change tackling and environmental protection.

Taking place from April 28 to May 5 with the theme "The Quintessence of Vietnamese Craftsmanship", Hue Traditional Craft Festival 2023 brings together 21 craft groups with the participation of 69 craft villages, craft establishments, and over 350 artisans coming from famous craft villages in the country.

The vacation of April 30th and May 1st this year lasts for 5 days; that is suitable for all long- and short-term tours. Therefore, tourism enterprises are actively preparing to better serve their guests.

According to Hue Festival Center, the Summer Festival of Hue Festival 2023, themed "The Citadel shines", is due to take place from April to June.

With unique art festival coming soon, Hue Festival 2022 promises to enrich festival activities, creates attractive tourism products for Hue.

Held annually in March and July of the Lunar calendar at the temple located on Ngoc Tran mountain by the bank of the Huong River, where Thien Y A Na Goddess is worshiped, the festival attracts people from across the country to attend.