Unable to rely solely on love for the craft or pride in the past, Hue’s craft villages must step beyond traditional pathways toward a new journey: Transforming production thinking, applying technology, embracing green transition, elevating quality, and telling cultural stories in more modern ways.

Hue City is promoting green transportation through practical solutions, including electric buses, public bicycles, charging stations, smart parking lots, and applications that support residents in changing their travel habits. This approach aligns with urban characteristics, laying the foundation for a city with low-emission, sustainable, and livable in.

Aiming to create a clean, friendly tourism environment for the health of the community, efforts to prevent and control the harmful effects of tobacco at accommodation facilities, hotels, and resorts in Hue City have recently been strengthened and effectively implemented. Many hotels not only strictly comply with legal regulations but have also creatively developed smoke-free models in alignment with green and sustainable tourism development.

The lush lawns and shaded canopies of ancient trees in the Imperial Citadel, Co Ha Garden, or Thieu Phuong Garden are not naturally self-sustained. Behind that serene beauty lies the quiet dedication of dozens of workers who care daily for every tree and flowerbed, helping preserve the “green soul” of Hue’s heritage.

With the theme “Bringing Green Home”, the “No Plastic Bag Month” event is receiving widespread support from Hue residents, helping to spread the message of reducing plastic waste while shopping.

On July 12, the University of Medicine and Pharmacy, Hue University held a launching ceremony for the 2025 “Green Summer” volunteer campaign with the theme: “Youth take the lead and volunteer for community health”.

Hue is positioning itself as a green tourism destination. However, building and sustaining this brand requires more than just slogans or movements; it demands unity and responsibility from all stakeholders.

On July 5, the Youth Union and the Student Association of Hue University launched and implemented the 2025 “Green Summer” student volunteer campaign.

With the motto “Sow an action, reap a habit; sow a habit, reap a character,” the “Green Sunday” movement has been brought to life by the youth of Hue City through practical, community-oriented models and activities, aiming to engage and unite people from all walks of life.

At the specialized session on “Green and Sustainable Tourism Development” held on the morning of June 6th within the framework of the 14th East Asian Local Government and Regional Conference, Hue affirmed its pioneering position in the region regarding the development orientation of environmentally-friendly tourism that harmonizes with communities and preserves heritage.