During their spring outings, beyond visiting heritage sites and familiar attractions, many travelers to Hue have chosen a distinctive way to experience Tet: seeking out traditional craft spaces, personally experiencing hands-on activities, and creating handmade products imbued with the rich cultural identity of Hue Ancient Capital.

As Lunar New Year approaches, areas around universities grow increasingly quiet. Traffic thins out, while many eateries and photocopy shops close for the holiday. Boarding houses fall silent as most students head home by the 24th or 25th day of the lunar December; those who remain are mainly from distant hometowns, working part-time, or hoping to experience Tet in a new place.

As part of experiential education activities aligned with the national general education curriculum, on January 23, nearly 300 students from Hue University of Sciences High School for the Gifted visited the Museum of Nature in the Central Coastal Region (No. 5 Diem Phung Thi Street, Vy Da Ward) for study tours and hands-on learning experiences.

As 2025 draws to a close, the Song2Light Creative Market officially returned for Season 3 under the title “Huederland”, taking place from December 26-28 at Song Centre Hue. The event brought a range of unique and engaging experiences.

Recently, on the central streets of the city and along the Huong River, many people have noticed cyclos painted in Grab's signature green, with the brand’s logo and QR identification codes. This pilot program is being carried out under a cooperation agreement between Hue City and Grab Vietnam, with a group of cyclo drivers receiving support for vehicle repainting, uniforms, and identification accessories.

Without noise and haste, the journey invites travelers to lose themselves in the timeless, contemplative, and poetic beauty of Hue along the Huong River. In recent years, this experience has been reimaged with touches of elegance: afternoon tea at sunset, dinner under the stars, and the lingering notes of traditional Hue Singings.

On the afternoon of July 25, the Information Center for Tourism Promotion, Hue City Department of Tourism collaborated with 4LLIN Co., Ltd. and AEON MALL Hue Shopping Center organized a conference to introduce the tourism product “Cultural and Artistic Experience Tourism in Hue City.”

For the first time, the royal tea party space of the Nguyen Dynasty has been recreated in the heart of Hue Imperial Citadel, introducing a poetic and promising new night-time tourism experience.

According to the information from the Center for Trade Investment and Promotion, and Business Support, the center is accompanying the launch of the Kinh Do Specialty Cultural and Culinary Experience Complex at the Song Centre Hue.

On March 2nd, the University of Economics, Hue University, in collaboration with Youth Employment Service Center of Hue City, organized the experiential program “A day as a HUE University student”.