On the morning of July 2, the Provincial People's Committee directed the Department of Tourism to coordinate with Vietjet Air, Phu Bai International Airport, and other relevant units to welcome the first international flight by Vietjet Air to Terminal 2 - Phu Bai International Airport.

On the morning of June 26, the Department of Tourism coordinated with Vietnam National Halal Company Limited held a conference named “Introducing Halal standards – a Muslim friendly service” to create favorable conditions for the businesses in the provincial area access to the overview of Muslim tourism; Halal food; the Muslim friendly services; demands on Halal standards, and Halal certification programs.

On the evening of June 23, the Hue Lotus Festival 2023, themed "Lotus Beautifies Hue," was officially opened at Tinh Tam Lake in Hue City. The event is directed by the Provincial People's Committee and organized by the Department of Tourism in collaboration with LAATA Vietnam Limited Liability Company, with the participation of Hue Vietnam Organic Company Limited, Vietjet Aviation Joint Stock Company, and several other businesses from both within and outside the province.

On the morning of June 12, the Tourism Department informed that Hue Lotus Festival 2023 with the theme “Lotus colorizes Hue” will be held from June 23 to 26 at Tinh Tam Lake.

On the afternoon of May 19, the Provincial Department of Tourism coordinated with Vietravel Company - Hue branch and related units to organize a free bicycle tour themed "The journey following Uncle Ho’s footsteps in Hue".

On the afternoon of April 13, at Ham Nghi yard (on 23/8 St., Hue City), the Department of Tourism coordinated with HEXA Media Communication Joint Stock Company to organize the international Hot-air Balloon Festival 2023 with the theme “Hue – Beauty of the Ancient Capital”.

According to the Department of Tourism, in the first 3 months of 2023 (Quarter 1), the estimated number of international tourists visiting Hue is over 255 thousand, a 55-fold increase compared to the same period last year.

On April 7, the Department of Tourism informed that Vietnam National Administration of Tourism made a decision to recognize that Vedana Lagoon Resort & Spa meets the five-star standard.

According to the Provincial Department of Tourism, following the previous Hot Air Balloon Festivals, Hue International Hot Air Balloon Festival 2023 with the theme "Beauty of the Ancient Capital" will be held from April 12 to 20.

On the evening of April 1, at Thanh Toan titled-roof Bridge (Thuy Thanh commune, Huong Thuy Town), the Department of Tourism coordinated with Huong Thuy Town and Saigon Tiep Thi Newspaper organized a ceremony to announce the results of “Vietnam’s Top 7 Impression 2022” and launch the vote for “Vietnam’s Top 7 Impression 2023”.