Hue culture with its typical characteristics of the land is portrayed through many unique cultural values such as cuisine, clothing, garden house architecture, education, music, theater, language, and poetry. These values have become great potential for Hue to become an important tourist center of Vietnam and Southeast Asia.

On the evening of August 19, the Department of Culture and Sports opened the Culture and Sports Festival in celebration of the 80th anniversary of the Traditional Day of the Culture and Information Sector (August 28, 1945 - August 28, 2025).

Through an interdisciplinary approach involving cultural anthropology, sociology, linguistics, and heritage studies, the project “Core elements that create Hue’s identity, a distinctive land in Vietnamese culture - once the Imperial Capital, a center of culture - religion - arts, and a symbol of deep-rooted traditions” seeks to clarify the role and value of Hue’s identity within the broader national culture. At the same time, it suggests directions for sustainable preservation and promotion in the context of modernization and globalization.

In 2020, when male officials and civil servants of the Department of Culture and Sports wore ao dai during working days and the weekly flag-raising ceremony, it immediately sparked controversy online. Then, it was not just the cultural sector, at important events, the provincial leaders (now Hue City) and intellectuals also began wearing ao dai. The appearance of the traditional ao dai for both men and women at cultural and educational events made the ceremonies more solemn, elegant, and impressive.

In the heart of the poetic ancient capital, where natural beauty and traditional culture blend harmoniously, a music project named H.U.É has just been launched and made a strong impression on the art-loving community.

On July 30th, Hue City Department of Culture and Sports announced that Hue City People’s Committee has issued an official document approving the continuing of archaeological excavation of the remaining area approximately 200 square meters at Lieu Coc Twin Towers site (Kim Tra Ward, Hue City). The goal is to gain a comprehensive and complete understanding of the Lieu Coc temple-tower complex.

The 7-a-side Hue Premier League - Huda Cup 2025 (TPL-S5) kicked off on the afternoon of July 19 at Uyen Phuong Stadium (Tay Loc - Phu Xuan Ward). This is one of the activities under Hue Sports Festival 2025, organized by the City’s Department of Culture and Sports in collaboration with Leano Group Travel Media Co., Ltd.

Beyond distant vacations and familiar destinations, museums have become a favored choice for many parents making to offer their children a relaxing yet enriching space for discovery and learning, fostering a deeper appreciation for culture and history.

Thanh Tien Paper Flower Village - the cradle of traditional paper flower craftsmanship - is not only a place that creates vibrant blossoms, but also a space where the essence of spiritual culture, skilled hands, and a deep love for national heritage are preserved and nurtured.

Nestled at the foot of the majestic Truong Son mountain range, Doi village (Khe Tre commune) resembles a peaceful and lush green valley. There, a Co Tu girl quietly tells the story of her village day by day, with all the pride she holds for her ancestral culture.

Team building combined with summer tourism is not new, but this summer travel season, many people would have the opportunity to try team building experiences on the Tam Giang Lagoon for the first time.

You just watched pictures of Firmiana simplex flowers blooming in the Hue Imperial Palace, making many tourists excited. This species is also known as the royal flowers.

Time Out - Britain's leading travel magazine ranked Vietnam in the top 9 safest destinations in the world for solo female travelers.

The famous Pho Trach village is located approximately 50 km north of the center of Hue city. Noticeably, villagers at all ages all know how to weave mats from Bang grass.

The world's leading travel application Booking.com announced the top 10 most interesting destinations in Vietnam to Asian tourists in the first quarter of 2024. Accordingly, Hue was listed among these destinations, and others include Ho Chi Minh city, Danang, Hanoi, Dalat, Nha Trang, Vung Tau, Phu Quoc, Hoi An, and Mui Ne beach city.

The images of sunbirds with beautiful appearance and colorful plumage, beautiful little ringed birds, and flocks of red-whiskered bulbul birds next to red kapok flowers all contribute to the colorful and lively beauty of natural life.

Visitors will be immersed in a majestic space with lush green lawns, rows of mossy ancient pine trees when visiting Gia Long Emperor’s mausoleum. Nestled in the ancient pine forests is the architectural complex of mausoleums of Emperor Gia Long and other Nguyễn Emperors.

Parabim I Draw is a recent communal place for those who love painting and art. There is no age or ability limit. Participants are believed to feel peaceful and understand themselves more as long as they are comfortable with their ways of drawing.

We would like to invite you to visit the Bac Ha plateau (Lao Cai city) to admire the pure white color of Tam Hoa plum flowers coming into bloom.