Rolling up their sleeves, preparing ingredients by hand, seasoning dishes and enjoying traditional specialties, many international visitors are discovering Hue’s culinary culture in the most intimate way possible.

At the scientific conference themed “Hue in the 40 years of renewal process alongside the country (1986 - 2026)”, organized by Hue City Association of Historical Science on May 12, experts stated that over the past 40 years, the process of renewal has produced historically significant achievements, contributing to enhancing Vietnam’s position and prestige on the international stage. For Hue, important transformations have been made in promoting its potential and advantages, especially its cultural heritage value.

While Hue Festival was previously held biennially, creating impressive “peak” moments yet remaining largely seasonal, with the model of a four-season Festival, Hue has now chosen a more sustainable direction: Turning culture and heritage into an ever-present rhythm within the city’s daily life.

Traditional culture is no longer unfamiliar to young people as the student group “Gen Z Ke Su” (Gen Z Tells History) from the Communication Technology major at FPT University Da Nang launched a media project titled “Co Vat Cung Dinh” (Royal Antiquities). The project uses modern technology applications to tell traditional stories.

This activity was organized by Hue Central Hospital within the framework of a scientific seminar celebrating International Nurses Day (May 12) under the theme “Professional communication in digital transformation and hospital quality”. The event aimed to update knowledge, enhance communication skills, management capacity, and behavioral culture in a modern healthcare environment.

On the afternoon of May 5th in Hanoi, the Ministry of Culture, Sports and Tourism held a working session with Hue City People’s Committee on the development of culture, sports, and tourism, as well as the preservation and promotion of heritage values.

The translator and writer Buu Y is one of the few people of Hue who has continuously worked and created in the fields of culture and education from before 1975 to the present day.

34 ancient books, many of which are rare and one-of-a-kind artifacts, are currently on display at the exhibition “Tales from ancient pages” at the Co Mat Vien - Tam Toa historical site. Through pages tinted by the passage of time, a portion of the history, culture, and daily life of the Nguyen Dynasty comes vividly to life.

On the occasion of the 51st anniversary of the liberation of Hue (March 26th, 2026), along with Hue Railway Station being officially recognized as a “Tourist Destination” and the “Connecting Heritage Journey” train launching a new look connecting layers of memory and culture, the Hoa Xa coffee shop and claypot rice restaurant was officially introduced to take part and accompany this development.

In the context of a heritage city that is gradually affirming its position as a distinctive cultural center of the country, the development of reading culture in Hue is no longer a purely promotional issue. Instead, it has become a strategic matter, closely associated with human quality, endogenous strength, and the city’s vision for sustainable development.

We would like to invite you to visit the Bac Ha plateau (Lao Cai city) to admire the pure white color of Tam Hoa plum flowers coming into bloom.

Hue is known as the land of many types of cakes, from royal cakes offered to emperors to commoner cakes. Among them is a type of cake that few people know about, called “Hồng Đào Nguỵ Quả”; (or commonly known as Gac or Spiny gourd cakes), a cake shaped like a unique fruit that people in Hue present on joyful occasions such as weddings and festivals.

In a space adorned with traditional Tet decorations, over 40 students from various primary students in Hue city area dressing traditional ao dai are immersing themselves into cultural folk games on Tet days.

We would like to invite you to admire some pictures of Tết flowers. Those are the images of the bright smiles of flower sellers and transporters at Phú Hậu wholesale market, the images of old men and ladies taking care of flowers in Phú Mậu flower village, the images of the colorful Thanh Tien paper flowers and the happy faces of young couples. Joy is in the air at the turn of the lunar new year.

Since the beginning of the 11th lunar month, the grapefruits in Phuc Dien ward, commonly known as the capital of Dien grapefruits, have begun to turn yellow and ready for harvesting. The fruitful grapefruit trees creates a poetic space that attracts many people to come and check-in.

We would like to invite you to admire the peaceful, fresh images of nature and people in Hue in the last days of the lunar year when the weather is a bit chilly yet filled with warm sunshine. The pure beauty of the foliage or the gates of ancient forts could mesmerize visitors during their trip to Hue city.

We would like to invite you to admire the images of maple forests changing leaves, surprisingly beautiful, in Huong Linh commune, Huong Hoa district, Quang Tri province.

We would like to invite you to watch the images of Rông houses (Tall Houses) - a unique style of architecture, at Kon Rôn village, in Ngọc Kéo commune, Đăk Hà district of Kon Tum province.

Being the first programme held in Hue, titled “the folk fare”, children will get to experience many games such as stone throwing, Catching the crabs, Mandarin square capturing, Balls and sticks, hopscotc