Cultural industries, based on knowledge, creativity, identity, and technology, are emerging as one of the key growth drivers for many nations. In this context, placing culture at the center of development strategy - as expressed in the spirit of Resolution 80-NQ/TW dated January 7, 2026, of the Politburo on the development of Vietnamese culture - is not merely a political orientation but an inevitable imperative of the era. ​

On the evening of June 16, the riverside stage along the Perfume River in front of Quoc Hoc - Hue High School for the Gifted once again drew large crowds of residents and visitors to enjoy performances as part of Hue International Music Week 2026.

On the evening of June 12, the Hue Festival Trade Fair 2026 officially opened at Hue City Culture and Sports Square.

On the morning of June 10, the Department of Tourism announced that Hue has officially been nominated in the Asia’s Leading Culture City Destination 2026 category at the World Travel Awards (WTA) for the Asia and Oceania region.

The culture and way of life in the highlands possess a unique charm. This appeal comes not only from the distinct customs, cuisine, and lifestyle, but also from the unique stories of the mountains and forests preserved by ethnic minority communities, as well as their cultural identities passed down through generations.

On the evening of May 30th, at A Luoi 2 Commune, Hue City Department of Culture and Sports officially opened the first “Mountain Ethnic Groups Culture, Sports and Tourism Festival" 2026.

As part of the 1st Festival of Culture, Sports, and Tourism of Ethnic Groups in Mountainous Areas, on the morning of May 30, the Highland Culinary Festival and Traditional Cooking Contest officially launched at A Luoi 2 Commune Market.

In the familiar space of schools, tuong - a traditional stage art form once thought to be “hard to approach” for young people - is being brought to life through hands-on experiences. Through makeup sessions, lessons, and opportunities to explore and feel the values of tuong firsthand, this approach is helping younger generations grow closer to cultural heritage and creating new ways to incorporate traditional culture into schools.

In the depth of Hue culture, gardens are not merely green zones, acting as supporting elements for architecture, but a constituent factor shaping the urban identity. Hue is famous for the Perfume River, Mount Ngu, the Citadel, royal tombs, pagodas, and noble residences, but Hue is also well known for its gardens. In Hue, gardens soften architecture, calm the everyday life, deepen poetry, and create a unique urban style: a garden city, a city of poetry, the harmony between man and nature, or “an urban poem” as said by M’Bow, former Director-General of UNESCO.

Traditional culture is now being embraced by young people in new, youthful, engaging and accessible ways through craft village workshop tours. This form of experience is becoming increasingly popular, attracting many young people and tourists who can directly take part in and create traditional handmade products themselves. More importantly, these activities help preserve and spread cultural and historical values while honoring the craftsmanship and dedication of people in traditional villages. ​

The online photo contest with the theme "Experiencing and Moments of Huế Tourism" 2024 has just been launched by the Department of Tourism.

As part of their tour in Vietnam, the duet group consisting of male artist Reinhard Armleder - a cellist and female artist Dagmar Hartmann - a pianist from the Federal Republic of Germany performed a concert at Sông Hương Theater in Huế Academy of Music on the evening of September 5th.

Vietnamese tourists and local residents will be granted free admission when visiting the relic sites of the Huế Imperial City monuments on September 2nd.

The festival aimed to promote cooperative relationships in the field of cultural and artistic exchange between Vietnam and countries and regions around the world, as well as to showcase the unique values of Vietnamese dance art.

There are many ways to explore heritage, but discovering it by bicycle offers a unique experience. This will be an exciting adventure and provide tourists with memorable and enjoyable impressions.

Located 15 km north of Hue City, Bao La is not only a famous traditional handicraft village but also an attractive tourist destination for many visitors.

Boasting rich and picturesque beauty, Chuon Lagoon is as beautiful as a fresh and peaceful natural painting that attracts numerous visitors.

Located in the heart of vibrant Hue city, Luc Bo Cultural Space at 79 Nguyen Chi Dieu take visitors into the world of culture and traditional craft quintessence. Regardless of the weather conditions, this space is always a tourist destination attracting visitors from near and far.

We would like to invite you to admire the stunning flycam images of the picturesque sunrise over the romantic Perfume River in Huế.

With their rich, meticulous, and harmonious beauty, modern hand embroidery techniques are diversely applied in everyday life to enhance the beauty of clothing, bags, pillows, wallets, and decorative items.