In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

Hue Today Weekly, Issue No. 36, has 12 pages, featuring a variety of compelling sections, including: Perspective, Interview, Economy & Development, Culture - Arts, Rhythm of life, Book stories, and Documentary - Reports, etc.

On the night of September 3, Hue City Music Association in collaboration with Vietnam Musicians Association branch in Hue and various art units organized a music program with the theme “ New Day in the Homeland” at Hue City Culture and Cinema Center to celebrate the 16th Vietnam Music Day (September 3, 2010 - September 3, 2025).

Organizing STEAM educational experiences for students; a warm art night dedicated to mothers; a journey carrying books to a remote village; and a discussion with young people about French architecture, etc., these activities gave August a warm start at Hue Book and Culture Space - a cultural meeting place that, despite being new, has become a cherished part of Hue.

A training course on Hue Singing (Ca Hue) for secondary school music teachers in Hue City, organized by Hue City Department of Culture and Sports, opened on the morning of August 23 at Hue Intermediate School of Culture and Arts.

Hue culture with its typical characteristics of the land is portrayed through many unique cultural values such as cuisine, clothing, garden house architecture, education, music, theater, language, and poetry. These values have become great potential for Hue to become an important tourist center of Vietnam and Southeast Asia.

On the evening of August 19, the Department of Culture and Sports opened the Culture and Sports Festival in celebration of the 80th anniversary of the Traditional Day of the Culture and Information Sector (August 28, 1945 - August 28, 2025).

Through an interdisciplinary approach involving cultural anthropology, sociology, linguistics, and heritage studies, the project “Core elements that create Hue’s identity, a distinctive land in Vietnamese culture - once the Imperial Capital, a center of culture - religion - arts, and a symbol of deep-rooted traditions” seeks to clarify the role and value of Hue’s identity within the broader national culture. At the same time, it suggests directions for sustainable preservation and promotion in the context of modernization and globalization.

In 2020, when male officials and civil servants of the Department of Culture and Sports wore ao dai during working days and the weekly flag-raising ceremony, it immediately sparked controversy online. Then, it was not just the cultural sector, at important events, the provincial leaders (now Hue City) and intellectuals also began wearing ao dai. The appearance of the traditional ao dai for both men and women at cultural and educational events made the ceremonies more solemn, elegant, and impressive.

In the heart of the poetic ancient capital, where natural beauty and traditional culture blend harmoniously, a music project named H.U.É has just been launched and made a strong impression on the art-loving community.

As part of their tour in Vietnam, the duet group consisting of male artist Reinhard Armleder - a cellist and female artist Dagmar Hartmann - a pianist from the Federal Republic of Germany performed a concert at Sông Hương Theater in Huế Academy of Music on the evening of September 5th.

Vietnamese tourists and local residents will be granted free admission when visiting the relic sites of the Huế Imperial City monuments on September 2nd.

The festival aimed to promote cooperative relationships in the field of cultural and artistic exchange between Vietnam and countries and regions around the world, as well as to showcase the unique values of Vietnamese dance art.

There are many ways to explore heritage, but discovering it by bicycle offers a unique experience. This will be an exciting adventure and provide tourists with memorable and enjoyable impressions.

Located 15 km north of Hue City, Bao La is not only a famous traditional handicraft village but also an attractive tourist destination for many visitors.

Boasting rich and picturesque beauty, Chuon Lagoon is as beautiful as a fresh and peaceful natural painting that attracts numerous visitors.

Located in the heart of vibrant Hue city, Luc Bo Cultural Space at 79 Nguyen Chi Dieu take visitors into the world of culture and traditional craft quintessence. Regardless of the weather conditions, this space is always a tourist destination attracting visitors from near and far.

We would like to invite you to admire the stunning flycam images of the picturesque sunrise over the romantic Perfume River in Huế.

With their rich, meticulous, and harmonious beauty, modern hand embroidery techniques are diversely applied in everyday life to enhance the beauty of clothing, bags, pillows, wallets, and decorative items.

The Hue Lotus Festival 2024, with the theme "Return to the Land of Lotus," is held from Friday - July 5th to July 7th at Tu Tuong Park in Hue City.