In the cultural life of Hue, tea is not simply a beverage but a way of living imbued with ceremonial depth and aesthetic, intertwined with social conduct, the unhurried rhythm of life, and the quiet composure of the people of this ancient imperial city. The art of drinking tea in Hue, therefore, reflects not only the taste of appreciation but also cultural refinement, a philosophy of life, and the lifestyle of a city that once served as the nation’s political and cultural center.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

Amid the rhythm of modern life, as fashion becomes increasingly diverse and is constantly changing, the traditional ao-dai continues to remain a lasting presence in the lives of women in the former imperial capital. In Hue, the graceful image of women’s association members wearing Ao-dai is not only a symbol of beauty but also a way of preserving and spreading the traditional cultural values of their homeland.

Within the cultural complex of Hue, if the system of palaces and royal tombs defines the face of an Imperial capital, the villages along the lagoon and coastline preserve the depth of community life. There, heritage does not lie dormant in the past but lives on in every festival season, every daily custom, and every belief tied to the natural environment. The Cau Ngu Festival of Thai Duong village, held once every three years in January at the Thuan An seaport, is precisely such a heritage - a vibrant cultural practice where community memory, maritime knowledge, and the will to survive have woven together into an enduring whole across hundreds of years.

Viewed from the realities of conserving and promoting cultural heritage, successive generations at the Hue Monuments Conservation Center have continually wrestled with a question: how can heritage be more than merely “preserved”…

Kim Tra Ward Culinary Festival took place over 2 days, March 9 and 10, at the Exhibition House of the National Intangible Cultural Heritage “Van Cu Rice Noodle Craft” (Van Cu - Nam Thanh residential area), drawing the participation of a large number of residents and visitors.

Ba Bun Worship Ceremony was officially held on the morning of March 10 at Ba Bun Shrine (Van Cu - Nam Thanh residential area, Kim Tra Ward) in a solemn and reverent atmosphere. The ritual is a traditional cultural practice that embodies the Vietnamese principle of “honor the ancestors”, expressing gratitude to the forebears who founded and passed down the rice noodle-making craft to generations of residents.

After Binh Ngo Lunar New Year 2026, Hue City has not only recorded impressive growth figures in its tourism sector but more importantly, a new approach is gradually taking shape: development rooted in cultural identity, organized with modern thinking, and placing the community at the center.

On the morning of February 28 (the 12th day of the first lunar month in the Year of the Horse), at the Thai Duong Cultural Village Communal House in Thuan An Ward, the 2026 traditional Fish Worshipping (Cau Ngu) Festival officially opened in a solemn and vibrant atmosphere, attracting a large number of People, fishermen, and visitors.

Hue is undergoing a powerful transformation as it has become a centrally governed city, not only leveraging its natural advantages and distinctive cultural heritage but also proactively seeking new growth drivers. The development of a green logistics center and the establishment of a Free Trade Zone (FTZ) are viewed as strategic breakthroughs for the Ancient Capital.