The establishment and development of Hue Union of Literature and Arts Associations - abbreviated as the “Union” (originating from Thua Thien National Salvation Cultural Association in 1945), marks an important milestone in Hue’s cultural history. For 80 years, the Union has not only organized and gathered creative forces but has also served as a “pivot” connecting heritage with innovation, tradition with modernity, and artists with the public.

With special scale, character, and significance, the series of activities under “Vietnam - Republic of Korea Cultural Day 2025” held in Hue on September 27 - 28 attracted a great number of locals, domestic and international tourists, as well as international friends.

On the evening of September 27, Hue City People's Committee, in coordination with the Embassy of the Republic of Korea in Vietnam, organized the “Vietnam - Republic of Korea Cultural Day 2025” event at the building located at 23 - 25 Le Loi Street, Nguyen Dinh Chieu walking street, and the ironwood bridge on the bank of the Huong River.

On the afternoon of September 24, the University of Arts, Hue University, held the opening ceremony of the 2025 International Fine Arts Exhibition themed “Cultural heritage in contemporary art practice”. The event is part of the 2025 International Workshop and Exhibition program, bringing together artists from Japan, the Republic of Korea, Thailand, Laos, and Vietnam.

The recent export of 18 tons of Hue specialty cakes (including nam cakes (flat rice flour cakes with shrimp topping), loc cakes (tapioca dumplings), and it cakes (glutinous flour round cakes)) to the USA by Hue One Food and Kinh Do Specialty Joint Stock Company, Thuan An, holds significant meaning, acting as a special cultural ambassador of Hue to the world, with the value of cassava plant.

Recently, the Center for Tourism Information and Promotion under Hue City Department of Tourism, in collaboration with 4LLIN Co., Ltd. and Aeon Mall Hue, organized a conference to introduce the “Cultural and Artistic Experiential Tourism in Hue City” project. According to Director of Hue City Department of Tourism – Ms. Tran Thi Hoai Tram, this is a new tourism project, with plans to be held regularly at Aeon Mall Hue.

Amid moss-covered rooftops and the quiet waters of the Huong River, or wandering up Thien An Hill, Vong Canh Hill, and into the tombs of the Nguyen emperors… a young woman with the nickname Hoang Trinh Phan has made a significant presence across social media platforms, sharing stories about heritage. Her “heritage storytelling” page has attracted thousands of viewers and followers, not only for her charm but also for the wealth of essential knowledge about cultural heritage that she brings to the public and the community.

Together with the Huong River - Ngu Mountain, the conical hat and the purple ao dai of Hue Women are also a symbolic cultural combo that is deeply connected with the locals in the Ancient Capital. And the poet Bui Giang once “fell in love”: The poetic conical hat / Taking you to Hue City / Sunshine pierces the rim / Revealing the soul of homeland in poetry… (Taking you to the city).

Hue is taking steps to build a model of sustainable development, where the economic growth does not come at the expense of the cultural identity. In the modern life the city still maintains its soul, considering the green fund the foundation for a future of harmony and distinction.

On September 27-28, 2025, in the area of 23 - 25 Le Loi and Nguyen Dinh Chieu Walking Street by the Ironwood Bridge on the Huong River, Hue City People’s Committee will collaborate with the Embassy of South Korea in Vietnam to organize the “Vietnam - South Korea Cultural Day 2025”.