The exhibition, through the language of photography, aims to strengthen Hue City's cultural diplomacy and expand cooperation with diplomatic missions of ASEAN countries in Vietnam. It will also help promote Hue as a heritage city and a distinctive Festival City of Vietnam, as well as an attractive cultural and tourism destination in the Central region. ​

On August 19 and September 2, Vietnamese citizens will be granted free admission to heritage sites managed by Hue Monuments Conservation Center. The initiative offers an opportunity for visitors to explore Hue’s heritage during the public holidays, while gaining deeper understanding of the historical and cultural values of the Ancient Capital.

The Government’s issuance of Decree No. 282/2026/ND-CP on July 14th, 2026, to provide guidance for the implementation of Resolution No. 28/2026/QH16 on the development of Vietnamese culture and establishing criteria for piloting the cultural heritage city model, has opened up a new approach to the relationship between conservation and development.

In the course of researching the cultural heritage of the Nguyen Dynasty in the former Hue imperial capital, researchers often come across precious materials that have been preserved among local families, quietly surviving in the spaces of communal houses, pagodas, ancestral worship halls, or aristocratic residences. Layer upon layer of historical sediment is gradually being brought to light.

As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

Hue Festival has established the city as a prominent destination on the international cultural map. With Wonderverse Music Fest, Hue is taking a new approach: using music, technology, and creativity to tell the story of its heritage while aiming to build a distinctive festival intellectual property (IP) that will become a signature brand for the city.

The highland district of A Luoi, Hue City, boasts the pristine beauty of the Truong Son mountains and forests, with the white cascade of the A Nor Waterfall standing out amid endless stretches of green. What draws visitors here is not only the natural scenery, but also the distinctive cultural values of the Ta Oi and Pa Co ethnic communities.

On the afternoon of August 9th, at Lieu Quan Hue Buddhist Cultural Centre, Hue Union of Literature and Arts Associations, in collaboration with Lieu Quan Hue Buddhist Cultural Centre and the family of Nguyen Phan, a late painter, opened the exhibition ‘Nguyen Phan: Echoes of Returning Home’.

In the rhythm of modern life, cyclos still roll through streets, preserving the distinctive charm of gentle Hue and remaining tied to the experiences of visitors who come here. However, cyclos still serve primarily as a means of transportation, with little integration of diverse cultural experiences that could help create a distinctive offering for the Ancient Capital’s tourism.

For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.