Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

Among the approximately 70 traditional villages living on practicing crafts in Hue, the craft of making parasols is a special one. Beyond the meticulous craftsmanship required in the crafting process, this craft is also special because the finished products carry profound symbolic value in the local cultural life. Far exceeding their practical function of shielding from sun and rain, the parasols serve as markers of order, ritual, and reverence.

On those days, visitors to Diem Phung Thi Art Space (No. 17 Le Loi Street, Thuan Hoa Ward) can easily bump into the exhibition space titled “A Luoi Traditional Cultural Identity”.

After a vibrant year featuring a wide array of large-scale, culturally rich programs and activities, the National Tourism Year – Hue 2025 officially came to a close with a closing ceremony combined with a special art performance on the evening of December 20, leaving lasting impressions on local residents and visitors alike.

Viet Nam is entering an entirely new stage of development for its cultural industries - where culture is recognized as a strategic asset, an endogenous resource, a driver of creativity, and a pillar of the national growth model.

Alongside Bat Trang ceramics from Hanoi, Phuoc Tich ceramics from Hue tell viewers the cultural and historical stories through each artifact.

The Heritage Education Materials developed by Hue Museum of Royal Antiquities were recently honored at the City Technical Innovation Contest, providing fresh impetus for bringing cultural heritage closer to younger generations.

On the evening of December 18, in Hue City, a ceremony was held to officially receive the national intangible cultural heritage title for folk knowledge related to Bun Bo Hue (Hue Beef Noodle Soup), alongside the opening of the International Culinary Festival “Hue - Culinary Capital”.

On the afternoon of December 18, at the Ruong House space - the Royal Treasury Palace (Hue Imperial Citadel), Hue Monuments Conservation Center, in collaboration with Phygital Labs, officially launched the Culture - Heritage - Technology Experience Space.

On December 18, Permanent Vice Chairman of Hue City People’s Committee Nguyen Thanh Binh had an official meeting with a delegation from Taipei Economic and Cultural Office in Vietnam, led by Mr. Liu Shih-Chung, Head of the Office’s Representative.