Alongside public museum institutions, the system of private museums in Hue is considered a highlight in promoting cultural and heritage values and has become an attractive destination on the tourism map. However, the establishment of tours still depends on each museum’s own approach.

Golf tourism is increasingly becoming a driving force behind high-quality travel, attracting tourists who are willing to spend, including those from international markets. Hue has shown interest in developing this form of tourism, yet much work remains to be done to achieve greater effectiveness.

Beyond promoting regional cooperation, expanding connections and partnerships with localities across the country enhances the diversity of tourism products, strengthens the link between tours and routes, and improves the ability to attract tourists.

Numerous riverside walking paths along the Perfume and Nhu Y rivers have been and are being invested in and constructed. These not only enhance the urban aesthetics of the city but also serve as key highlights for tourism development.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

The academic exchange activities between the Faculty of Environment, University of Sciences, Hue University, and international students have created many meaningful experiences, spreading the spirit of sustainable development and cultural connection.

The Acecook Happiness Concert with the theme "Sounds of Happiness", featuring many outstanding performances, truly captivated a large audience in the ancient capital. It took place on the evening of March 23 at the Huong River Theatre of Hue Academy of Music (1 Le Loi, Thuan Hoa District).

The audience in Hue have enjoyed an emotional night of concert performed by the four members of the Akatsuki band from the “Land of the rising sun”.

VinWonders, the entertainment brand under Vingroup, recently organized a workshop to share new products and sales packages aiming at stimulating demand and developing the tourism market for 2025. The program was attended by representatives from the Department of Tourism and over 30 businesses and travel agencies in Hue.

On February 15, the Employment Service Center – the Department of Labor, War Invalids, and Social Affairs held the opening ceremony of the Month of Job Fair in 2025 with the theme “Spring Connecting Jobs”. Over 200 workers and 35 enterprises joined the direct and online recruitment on the opening day.