Together with the Huong River - Ngu Mountain, the conical hat and the purple ao dai of Hue Women are also a symbolic cultural combo that is deeply connected with the locals in the Ancient Capital. And the poet Bui Giang once “fell in love”: The poetic conical hat / Taking you to Hue City / Sunshine pierces the rim / Revealing the soul of homeland in poetry… (Taking you to the city).

Hue City is gradually donning a new image - modern, dynamic, and strongly connected. In this flow of development, a series of large-scale, strategically planned projects are taking shape, turning the aspiration of Hue’s breakthrough growth into reality.

This was a key focus at the event “Tech Startup Day: Connecting the Technology Startup Ecosystem in Hue”, organized by the Hue Innovation Hub on August 29.

On the morning of September 4, the opening ceremonies of three major international events, including the 19th International Travel Expo Ho Chi Minh City (ITE HCMC), Export Conference 2025, and the event “Connecting International Goods Supply Chain” officially took place at Saigon Exhibition and Convention Center (SECC). Hue participated in the event with the joint stall of three localities Quang Tri - Hue - Danang.

“Thanh Thuy New Day - Connecting the Community” 2025 marathon, organized by Thanh Thuy Ward, took place on the morning of September 2. The activity was held to celebrate the 80th anniversary of the August Revolution and National Day (September 2).

Strictly complying with quality standards, building product reputation, establishing reasonable pricing, ensuring legal conditions, being more proactive in distribution, while also creating a favorable environment for sustainable product development... were the issues that many businesses, cooperatives, and distributors were particularly concerned about at the 2025 Conference on Connecting and Promoting Agricultural Products, Specialties, and Handicrafts Consumption, which was held on the afternoon of August 16 in Quang Dien Commune.

Alongside public museum institutions, the system of private museums in Hue is considered a highlight in promoting cultural and heritage values and has become an attractive destination on the tourism map. However, the establishment of tours still depends on each museum’s own approach.

A balancing bike racing took place on the afternoon of July 19 at Menas Zone Vi Da (98 Pham Van Dong Street). This event was socialized within the framework of Hue Sports Festival 2025, and organized by Wind Sports Trading & Services Co., Ltd.

Golf tourism is increasingly becoming a driving force behind high-quality travel, attracting tourists who are willing to spend, including those from international markets. Hue has shown interest in developing this form of tourism, yet much work remains to be done to achieve greater effectiveness.

Spanning a total water surface area of more than 210 km², Tam Giang - Cau Hai lagoon system,consisting of three main lagoons: Tam Giang, Thuy Tu, and Cau Hai, is often praised as a natural masterpiece bestowed upon Hue. The Tam Giang - Cau Hai lagoon system connects to the East Sea via the Thuan An inlet (Tam Giang lagoon) and the Tu Hien inlet (Cau Hai lagoon). It is the largest brackish lagoon system in Vietnam as well as all of Southeast Asia with an incredibly rich and diverse ecosystem.