Concerns about losing the “green” image of the heritage-rich ancient capital were prevalent when Thua Thien Hue province began developing industrial and economic zones (IZs and EZs) decades ago. However, through the province’s meticulous selection process, many of these zones have flourished, proving the right direction and significantly contributing to job creation and socio-economic development.

A two-place drop in the 2023 PCI (Provincial Competitiveness Index) in the rankings notwithstanding, many component indexes have improved significantly, speaking volumes for the province's efforts in improving the investment and business environment in recent years.

On the evening of June 7, in the historically, culturally, and architecturally significant space of Kien Trung Palace, Hue International Arts Festival Week 2024 officially commenced. Hue has begun a vibrant, colorful, and musical festival season welcoming visitor from all over the world.

On the morning of June 7th, at Hue Children Hall, the Biodiversity Conservation component, funded by the United States Agency for International Development (USAID), in collaboration with the World Wide Fund for Nature in Vietnam (WWF-Vietnam), Helvetas, and the Forest Protection Department, organized the opening ceremony of the “For the sustainable life of nature and people” exhibition. This event is part of the “Sustainable Forest management and Biodiversity conservation” (VFBC) project.

Three Vietnamese dishes, namely beef stew (bo kho), Hue beef noodle soup, or Hue breakfast noodle soup (bun bo Hue), and broken rice with grilled pork (com tam suon), have been included in the list of “Top 100 breakfasts in the world” by the international food magazine Taste Atlas.

Hue International Art Festival Week 2024 will officially open on the evening of June 7th. As of now, the preparations have basically been completed, with the final stages being rapidly carried out.

Many competitions organized by Hue University have attracted thousands of contestants from both domestic and international backgrounds, contributing to the development of tourism.

The collection of essays and notes "Truoc nha co cay hoang mai: Nhung ghi chep ve Hue - xu so phong reu kieu sa" after more than 8 years appearing in the literary world has now been reprinted, with additions and revisions. More notably, in this reprint, there is also an English edition “Yellow Apricot tree in the front yard: Fascinating stories about Hue - an ancient, poetic and glamorous land”.

On the night of May 6th, 2024, the three romances composed by Le Tu Minh, a Hue-native musician, were played at the Auditorium of Moscow Tchaikovsky Conservatory. That was indeed a historic moment because it was the first time Vietnamese music had been played on stage at the oldest and most prestigious symphony house of Russia.

On the occasion of the 1st anniversary of its establishment, on the afternoon of May 30, Cecile Le Pham Art Museum (53 Ham Nghi Street, Hue City) organized a drawing competition for children, with the theme “The beauty of Hue ancient capital’s heritage through the eyes of childhood”. This activity is in response to International Children's Day on June 1.