Together with the Huong River - Ngu Mountain, the conical hat and the purple ao dai of Hue Women are also a symbolic cultural combo that is deeply connected with the locals in the Ancient Capital. And the poet Bui Giang once “fell in love”: The poetic conical hat / Taking you to Hue City / Sunshine pierces the rim / Revealing the soul of homeland in poetry… (Taking you to the city).

Recently, on the central streets of the city and along the Huong River, many people have noticed cyclos painted in Grab's signature green, with the brand’s logo and QR identification codes. This pilot program is being carried out under a cooperation agreement between Hue City and Grab Vietnam, with a group of cyclo drivers receiving support for vehicle repainting, uniforms, and identification accessories.

Hue is taking steps to build a model of sustainable development, where the economic growth does not come at the expense of the cultural identity. In the modern life the city still maintains its soul, considering the green fund the foundation for a future of harmony and distinction.

Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

For centuries, the land of Hue has been renowned for the skillful hands of its artisans. This region is a place not only preserves the cultural heritage of the imperial court, but also serves as the cradle that maintains and develops hundreds of unique traditional craft villages. However, in the face of global integration trends, Hue’s craft villages are confronting numerous challenges.

Hue Today Weekly, Issue No. 36, has 12 pages, featuring a variety of compelling sections, including: Perspective, Interview, Economy & Development, Culture - Arts, Rhythm of life, Book stories, and Documentary - Reports, etc.

On the morning of August 30, Thuy Bieu Cooperative and Hue Specialty Co., Ltd. held a signing and handing over ceremony of Hue's thanh tra grapefruits.

Without noise and haste, the journey invites travelers to lose themselves in the timeless, contemplative, and poetic beauty of Hue along the Huong River. In recent years, this experience has been reimaged with touches of elegance: afternoon tea at sunset, dinner under the stars, and the lingering notes of traditional Hue Singings.

Kim Long Motor Hue Joint Stock Company and LG Energy Solution - the world’s leading lithium-ion battery manufacturer - have just signed a memorandum of understanding (MOU) on the supply of next-generation NCM batteries.

Alongside provinces, cities, and ministries across the country, Hue City participated in the National Achievements “80 years of the journey of Independence - Freedom - Happiness” themed exhibition held in Hanoi, to celebrate the 80th anniversary of the August Revolution and National Day (September 2nd).