Drawing inspiration from renowned artists with the combination of traditional materials, the child artists had the chance to experience an inspiring creative journey. Each artwork presented to the public not only showcased the children’s artistic talent but also conveyed a unique message of its own.

As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

“Chan May - Lang Co needs to be developed into a growth hub for industry, logistics, services and tourism in Hue City and the central region. Every decision on infrastructure investment must focus on long-term effectiveness, synchronization, and a clear roadmap, while having the capacity to create breakthroughs in socio-economic development,” Chairman of Hue City People’s Committee Le Tri Thanh emphasized that at a meeting with the Department of Industry and Trade and the Management Board of Hue City Economic and Industrial Zones on August 12 to discuss infrastructure investment in economic zones, industrial parks, and industrial clusters, as well as investment attraction.

As the clear, pure notes of the flute rang out after meticulous carving and tuning, a bright smile lit up Mr. Nguyen Van Tam’s face. Devoting over a decade to simple bamboo pipes, the young craftsman, born in 1993, with his deft hands and sharp ear has quietly "awakened" the sounds of traditional musical instruments, steadfastly preserving a heritage craft amid modern life.

Hue Festival has established the city as a prominent destination on the international cultural map. With Wonderverse Music Fest, Hue is taking a new approach: using music, technology, and creativity to tell the story of its heritage while aiming to build a distinctive festival intellectual property (IP) that will become a signature brand for the city.

After an architectural design competition was announced, the Jury for the architectural design competition for the bridge crossing Con Hen (Mussel Islet) and its approach roads at both ends has selected the highest-scoring and top-ranked entry to receive the First prize.

The exhibition ‘Golden Heritage – A Convergence of Excellence’ is being held at Hue Museum of Royal Antiquities, showcasing more than 100 valuable artifacts and sets of artifacts crafted during the Nguyen Dynasty. Each object tells a vivid story of history, fine arts, and the royal life.

In the rhythm of modern life, cyclos still roll through streets, preserving the distinctive charm of gentle Hue and remaining tied to the experiences of visitors who come here. However, cyclos still serve primarily as a means of transportation, with little integration of diverse cultural experiences that could help create a distinctive offering for the Ancient Capital’s tourism.

Inspired by two world-renowned artists, Pablo Picasso and Le Ba Dang, children have reimagined famous artworks in their own poetic ways, creating a space where people, nature, and memory blend.

For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.