Amid the bustling streets, watch repairers, raincoat patchers and other craftsmen still toil away at their work. Some people come to them to save money; others simply hope to hold on to an item tied to cherished memories. Among the shops selling brand-new goods, the craft of repair still meets the practical needs of a segment of Hue’s residents.

Hue has the potential not only to become a prominent culinary destination in Southeast Asia but also to work towards a position among Asia’s leading culinary centers. Therefore, preparing an application dossier to join UNESCO’s Creative Cities Network (UCCN) in the field of cuisine would strengthen Hue’s culinary brand name, promote its cultural values more widely, and boost tourism.

Hue Today Weekly Issue No. 92 is a 12-page publication featuring a wide range of engaging sections. The front page highlights an article by Nhat Minh, titled ‘Hue Cuisine Aims for a Global Brand’.

More than simply a meeting place for buyers and sellers, Hue Agricultural Products Fair 2026 brings the flavors, produce and stories of rural communities closer to local residents and visitors.

The 8th Hue Thanh Tra Pomelo Festival 2026, with the theme 'The Sweetness Once Offered to Kings', will take place from August 29th to 31st, organized by Thuy Xuan Ward People’s Committee.

This is one of Hue City's aspirations and strategic directions for destination marketing and communications, as shared at a 2026 networking program for Multi-Channel Network (MCN) companies, content creator management agencies, and KOLs. Organized by Hue City People's Committee on the afternoon of August 14 under the theme ‘Converging Excellence - Spreading Hue's Identity’, the event was attended by Mr. Tran Huu Thuy Giang, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee.

As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

Hue Festival has established the city as a prominent destination on the international cultural map. With Wonderverse Music Fest, Hue is taking a new approach: using music, technology, and creativity to tell the story of its heritage while aiming to build a distinctive festival intellectual property (IP) that will become a signature brand for the city.

For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.

On the afternoon of July 28, a working delegation from the Ministry of Culture, Sports and Tourism, led by Deputy Minister Ta Quang Dong, held a working session with Hue City People’s Committee on coordinating the implementation of the Project to build and promote the national brand ‘Vietnam Photography City’.