In Hue, the cultural value of Vietnamese tea will be honored and connected through cultural exchanges among artisans, tea masters, and brands from Japan, China, Thailand, Malaysia, Singapore, and Vietnam at Hue - International Tea Festival 2025, taking place from October 31st to November 2nd, 2025.

From laboratories to raw material hills, from native plants to internationally certified products, the innovations of Hue’s business community have demonstrated that innovation is a key driver helping them increase product value and competitiveness in the new era.

After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

On the journey to building Vietnam into a reputable destination for medical tourism and healthcare services in the region and the world, Hue holds many advantages to develop and position its brand name as a destination for medical - healthcare tourism.

With its unique characteristics, Golf is “carrying” quite a few “responsibilities” on its shoulders as it serves both as a sport and as a catalyst, contributing to promoting high-quality tourism growth, expanding resort real estate space, increasing commercial and service value, and elevating destination brands internationally.

Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.

Recently, on the central streets of the city and along the Huong River, many people have noticed cyclos painted in Grab's signature green, with the brand’s logo and QR identification codes. This pilot program is being carried out under a cooperation agreement between Hue City and Grab Vietnam, with a group of cyclo drivers receiving support for vehicle repainting, uniforms, and identification accessories.

On the afternoon of September 10, the Ministry of Culture, Sports and Tourism, in collaboration with Hue City People's Committee, organized the opening ceremony of the 3rd Vietnam International Photography Festival in 2025. This biennial international event aims to build a brand name for Vietnamese photography, while contributing to promoting the image of the country, people, and culture of Vietnam to international friends.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

On August 8th, nearly 20 of Vietnam’s leading F&B (food and beverage) brands gathered at the “F&B Hue 2025: The F&B 5.0 Model” event, where they shared practical insights into development trends and applicable solutions for the food and beverage sector. The event was organized by Hue F&B Community and drew a large number of business representatives, shop owners, and others with a keen interest in food and beverage scene in the area.

Travel trends often change and the demand for quality is increasing. Therefore, striving for winning awards is also a way to further improve the quality of Hue tourism.