Many journeys back to old Hue begin with seemingly small details. For me, it was a visit to An Thu garden house in Gia Hoi old quarter - a contemplative Hue residence nestled behind lush green trees. Mr. Vo Chanh Tien, the current caretaker, led me through the rooms while sharing the house's history and stories of generations tied to the garden and the rhythm of the old Gia Hoi. But what made me linger the longest was actually… beneath my feet.

On the morning of March 17, at the Kim Long Motor Hue Manufacturing and Assembly Industrial Park, Kim Long Motor Company held an inauguration ceremony for its truck manufacturing plant and launched truck models under the Kim Long brand.

With diligent hands and a deep-rooted love for their fields, farmers in the flood-prone commune of Phu Ho have written an inspiring story of rice, earning recognition for the rice brand of Phu Ho.

On January 19, according to the information released by the Department of Tourism, Hue City was named “Domestic Destination of 2025” as part of the HOTLIST Travellive Editor’s Pick - an annual prestigious program launched and organized by Travellive Media Group to honor outstanding brands, destinations, and individuals for their positive contributions to the development of Vietnam’s tourism industry.

On the morning of January 18th, Hue Poetry Association organized a program to review the Association’s activities in 2025 and to launch the poetry collection “Returning to the Land of Huong Ngu”. This was an opportunity to reflect on the previous year's events while also presenting to the public a brand-new poetry anthology, the product of the Association's numerous lively creative and poetic exchange activities.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

Under the agreement, Kim Long Motor will supply 1,000 KimLong-branded buses of various models for Kijsetthi Mobility, serving the market of Thailand. Riding on this success, Kim Long Motor will also set to expand its export footprint to the Middle East market and other countries in the coming time.

Participating in large-scale trade fairs is a way for Hue enterprises to access new markets, seek partners to develop their brands, and elevate their scale of operations.

In Hue, the cultural value of Vietnamese tea will be honored and connected through cultural exchanges among artisans, tea masters, and brands from Japan, China, Thailand, Malaysia, Singapore, and Vietnam at Hue - International Tea Festival 2025, taking place from October 31st to November 2nd, 2025.

From laboratories to raw material hills, from native plants to internationally certified products, the innovations of Hue’s business community have demonstrated that innovation is a key driver helping them increase product value and competitiveness in the new era.