Without the need for large-scale promotional campaigns, many young people are turning to social media as their own way to tell stories about Hue. From short videos and everyday imagery to artistic projects, the image of the former imperial capital is gradually reaching the public in a more vivid and relatable way.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

Organized within Boi Tran Garden space on Kim Son Hill (Thuy Xuan Ward), an exhibition that gathers many generations of artists, has evoked a wide range of emotions among art lovers.

With a vivid imagination and familiar natural materials, artist Nguyen Van Tien, from Kim Long Ward, has created an engaging experiential space through the Tataki-zome handcrafted fabric-dyeing technique.

Aedus Crew, a young and energetic dance group, is gradually making its mark on the artistic life of the Ancient capital. Behind its high-energy performances are students from the University of Medicine and Pharmacy, Hue University.

On the night of March 2, the Union of Literature and Arts Associations and the Hue City Writers’ Association hosted the Binh Ngo 2026 First Full Moon Poetry Night under the theme “Spring by the Huong River”, drawing a large number of writers, artists, and poetry lovers to attend.

“Afternoon in My Homeland” was not only an artistic program commemorating the late musician Trinh Cong Son, but also a gathering of kindred spirits who share a deep affinity for his music.

Offering both a fresh artistic experience and a way to preserve the vibrant emotions of spring, the workshop on paintings to hang up for Tet led by young artist Tuyet Loan at An Yen Station (Phu Xuan Ward) has become a tranquil gathering place where participants immerse themselves in radiant brushstrokes.

Alongside the famous horse paintings by renowned artist Le Ba Dang, art lovers have been able to admire many other works sharing the same horse theme on the occasion of Binh Ngo Spring 2026.

The exhibition “Memories lit by colors” by two artists, namely Hoang Dang Khanh and Tran Anh Huy, unfolds like a story of life’s memories told through painting, evoking a profound sense of emotion in viewers.