On the afternoon of July 17, Song Huong Magazine and Truc Chi Vietnam Art Co., Ltd. jointly organized a painting exhibition with the theme "Giao Cua Mua – Cam On Mua He" (Season Changing – Thank You Summer) at Song Huong Magazine Editorial Office. (No. 9 Pham Hong Thai St., Hue City). Mr. Phan Thien Dinh, Secretary of Hue City Party Committee attended the exhibition.

On July 15, the Provincial Department of Labor - Invalids and Social Affairs collaborated with the Provincial Department of Culture and Sports to organize the opening ceremony of a professional training course for swimming and diving instructors in the area, under the project “Prevention of child drowning in 2024”.

Hue people have a little joy in gathering family members, and relatives on weekends; this demonstrates the cultural beauty imbued with love. An Truyen village (Phu An commune, Phu Vang district, Thua Thien Hue) is close to the city center but it still preserves the quality of a peaceful village. The fresh air of Tam Giang lagoon is a suitable choice for a sunny day.

The “Romantic features in the ancient village”painting contest, organized by the project supportingViet Nam’s social impact business ecosystemin response to COVID-19 (ISEE-COVID) in collaboration with the Department of Planning and Investment, is currently running from June 30th to July 13th, 2024, at Phuoc Tich ancient village, Phong Hoa commune, Phong Dien district.

Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

With each edition of Hue Festival, in addition to its role as a place of convergence and interference of unique cultures around the world, the exploitation of the festival to promote economic development is becoming increasingly evident.

For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

On the morning of June 25, Hue Monuments Conservation Center in collaboration with the Provincial Department of Culture and Sports organized a ceremony to offer incense and flowers, and a procession of gratitude to the ancestor on the occasion of the death anniversary of Lord Nguyen Phuc Khoat, the person who laid the foundation of Vietnamese ao dai.

The Community Ao dai Week 2024, organized by the Department of Culture and Sports, officially opened on the afternoon of June 24th at 15 Le Loi Building, Hue City. This week-long series of activities and events aims to promote and spread the image of ao dai to the community.

Once again, the legendary Perfume River continues to be the highlight and main space of the Hue International Arts Festival Week 2024, with the theme "Cultural heritage with integration and development".