On the afternoon of May 30th, the Department of Tourism held a seminar on promoting Hue tourism in the South Korean market and signed a memorandum of understanding for cooperation with the Korea Association of Travel Agents (KATA).

This information was shared by the organizing committee of Mega Booming Music Festival - Hue 2025 on the morning of May 22. They stated that over 13,500 tickets had already been distributed and sold through ticketing platforms as well as the program’s partners.

In recent years the city has continued to promote Hue as a tourist destination through social platforms and inspiring people such as bloggers, vloggers, KOLs, etc., with the hope of making Hue tourism more well known.

On the morning of May 20th, the Department of Tourism and NOL UNIVERSE Joint Stock Company from South Korea officially signed a memorandum of strategic cooperation to strengthen connections, promote tourism development, and enhance the distinctive value of Hue City as a destination.

On the morning of May 20, at Hue Royal Antiquities Museum, Hue Monuments Conservation Center solemnly received two casual ao dai that belonged to Empress Dowager Tu Cung. Ms. Cong Ton Nu Kim Chi (currently living in the US) authorized Mr. Pham Xuan Cuong to present them.

With ample room for growth, the fusion of music and tourism can attract a large number of tourists, turning tourism and related services into major revenue generators. If Hue succeeds in this endeavor, it could offer a solution to the city’s long-standing problem of lacking nighttime entertainment services.

Recently, Hue beef noodles was selected by the culinary website Taste Atlas for the list of "100 best soup dishes in the world," with Pho ranked 6th and Bun Bo ranked 16th.

On the morning of May 12 (the 15th of the lunar April month), the Vietnam Buddhist Sangha (VBS) of Hue City solemnly held the Grand Vesak Celebration 2569 at Tu Dam Pagoda (Truong An Ward, Thuan Hoa District), with the presence of a large number of monks, nuns, and Buddhist followers.

A Buddha procession spanning over one kilometer and participated by thousands of participants solemnly crossed Truong Tien Bridge, creating a sacred and respectful atmosphere during the Vesak.

Hue traditional music is a unique cultural heritage. In the face of rapid technological development and shifting public tastes, efforts to preserve and promote the value of this heritage are facing numerous challenges. In this context, Blockchain has emerged as a pioneering solution, helping to preserve and promote Hue traditional music sustainably and creatively.