Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

After a three-week artist residency in Hue, on the afternoon of March 27, South Korean artist Sunyoung Park presented her artworks to the public in an exhibition titled “Nostalgia is not what it seems”.

On the afternoon of March 27th, more than 150 entrepreneurs and businesses in the city participated in “Vietnam’s Economy and Policies in the New Context: Solutions for Businesses” seminar, updating economic trends and exploring adaptive strategies for the new phase.

On the morning of March 26th, in Chan May - Lang Co Commune (Hue City), FUTA Land Real Estate Joint Stock Company held the groundbreaking ceremony for Chan May Social Housing Project (located in Chan May Urban Area, Lot No. 8). The event was held to mark the 51st anniversary of Hue Liberation Day (March 26th, 1975 - March 26th, 2026).

On March 26 afternoon, the groundbreaking ceremony for Bau Va Social Housing (Eco Hill) project took place in Thuy Xuan Ward, with F1 Homes JSC as the developer.

Without the need for large-scale promotional campaigns, many young people are turning to social media as their own way to tell stories about Hue. From short videos and everyday imagery to artistic projects, the image of the former imperial capital is gradually reaching the public in a more vivid and relatable way.

Tam Giang - Cau Hai Lagoon system in Hue City is the largest brackish water ecosystem in Southeast Asia, stretching 68 km, covering a total water surface area of approximately 216 km2. The area is renowned for its poetic sunsets, rich biodiversity, and serves as a popular destination for eco-tourism, photography, and enjoying local seafood specialties.

In the cultural life of Hue, tea is not simply a beverage but a way of living imbued with ceremonial depth and aesthetic, intertwined with social conduct, the unhurried rhythm of life, and the quiet composure of the people of this ancient imperial city. The art of drinking tea in Hue, therefore, reflects not only the taste of appreciation but also cultural refinement, a philosophy of life, and the lifestyle of a city that once served as the nation’s political and cultural center.

From March 24 to 26, the University of Medicine and Pharmacy, Hue University, in collaboration with the Arpan Global (the USA), organizes a community health screening and consultation program at the university campus, the university hospital, and the City Social Work Center and Children’s Protection Fund.

On March 21, in Ho Chi Minh City, Hue Association of fellow-countrymen in Ho Chi Minh City hosted an early spring reunion in a warm and heartfelt atmosphere, drawing over 400 delegates, fellow countrymen, businessmen, and intellectuals from Hue who are living, studying, and working in the southern region.