Assoc. Prof. Dr. Nguyen Xuan Te (Editor-in-Chief of the Van Lang University Journal of Science) believes that Hue is standing at a major institutional turning point, where heritage is no longer viewed simply as an object of preservation but as an endogenous resource and a source of soft power for development.

For the first time, when sailboats appeared on the waters of Lang Co Bay, they brought a fresh new image to Hue’s coastal tourism. Beyond serving as a highlight in a series of events promoting the value of one of the world’s most beautiful bays, the sailing determination has also opened up new opportunities for developing modern marine sports.

Not only learning English, students of Thuy Bang Primary School (Thuy Xuan Ward) also bring the foreign language to historical sites by taking on the role of ‘Green Ambassadors’ to introduce the beauty of heritage in English.

Born in 2003, H’La Vi Bkrông, an Ede student from Dak Lak Province, is in the final stage of her studies in English Language at the University of Foreign Languages, Hue University. Choosing Hue as the place to pursue her education, La Vi brought with her not only academic aspirations but also a love of music that had been nurtured since childhood.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

Over three days of the “Lang Co - World Beautiful Bay 2026” program (June 5 - 7), Chan May - Lang Co Commune welcomed 38,000 visitor arrivals who came to sightsee, relax, and experience the series of activities held as part of the program.

On the morning of June 6, as part of the series of activities under “Lang Co - World Beautiful Bay 2026”, a sailing performance on the Bay’s waters was held for the first time.

More than just a series of promotional activities showcasing one of the world’s most beautiful bays, the program “Lang Co – World Beautiful Bay 2026” reflects the local community’s aspiration to build a green, civilized, and environmentally friendly tourism destination, with local communities and indigenous values serving as the foundation for sustainable development.

As part of the Summer Festival - Hue Festival 2026, the “Lang Co - World Beautiful Bay 2026” program will be held in June with a series of special activities. This is not only an opportunity to promote and spread the value of Lang Co Bay, but also to create distinctive tourism products, thereby stimulating tourism demand.

Compared to many other coastal localities, Hue’s sea possesses a distinctly unique beauty, gentle and captivating in its simplicity and softness. In recent years, that beauty has become even more alluring thanks to the new coastal road and the recently completed bridge spanning the Thuan An estuary. From there, visitors coming to Hue can begin their journey from the clear blue waters of Lang Co Bay, travel along breezy coastal roads through Vinh Thanh, Thuan An, and Hai Duong, before continuing toward the peaceful seaside area of Quang Dien.