The event is held in Hue with an aim to contribute to stimulating local tourism and promoting the image of the people and landscapes of Hue City to international friends so as to develop the local economy.

On the occasion of Vietnam Book and Reading Culture Day 2023, on the morning of April 19, Hue Monuments Conservation Center opened an exhibition of rare books and introduced the work "Ngự chế minh văn cổ khí đồ" by Emperor Minh Mang.

At 3 a.m. athletes competing in the 42km marathon of the VnExpress Marathon Imperial Hue 2023 officially started under light rain.

On the morning of April 16, the Organizing Committee of VnExpress Marathon Imperial Hue 2023 presented prizes to athletes with outstanding achievements right at the finish line at the Provincial Sports Center (Ha Huy Tap Street, Hue City).

On the afternoon of April 13, at Ham Nghi yard (on 23/8 St., Hue City), the Department of Tourism coordinated with HEXA Media Communication Joint Stock Company to organize the international Hot-air Balloon Festival 2023 with the theme “Hue – Beauty of the Ancient Capital”.

On April 13th, VnExpress newspaper, in coordination with the People's Committee of Thua Thien Hue province and FPT Online Joint Stock Company, held a press conference to announce the VnExpress Marathon Imperial Hue 2023 race.

Hue Traditional Craft Festival 2023 takes place concurrently with the 5-day holiday. This is the time for Hue to stimulate demand and attract tourists to the festival.

According to the Department of Tourism, in the first 3 months of 2023 (Quarter 1), the estimated number of international tourists visiting Hue is over 255 thousand, a 55-fold increase compared to the same period last year.

It has been 40 years until the school year 2022 – 2023 that Thua Thien Hue had the first award for Math in the national exam for excellent students. The achievement of Tu Cong Thanh, a Grade 12 student of Class Math 1 of Quoc Hoc High School for the Gifted, has made many people feel confident and hopeful about “reviving” the top-notch math.

Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.