According to initial statistics released by the Department of Tourism, during the 2026 New Year holiday, Hue was estimated to welcome around 85,000 visitors, representing an increase of 25% compared to the same period last year. The number of staying guests reached approximately 45,000 arrivals, up more than 15% year on year.

At the heart of the Imperial City of Hue, the 180-year-old Co Mat Vien (Supreme council for military and major state affairs of the Nguyen Dynasty) is gradually being revitalized in a new guise. Formerly the seat of the highest decisions of the Nguyen Dynasty, the space is being shaped into a center for creativity, education, and heritage experiences for the community.

On the morning of January 1, the Department of Tourism organized a ceremony to welcome the first flight and tourists to Hue by air at Phu Bai International Airport, and a ceremony to welcome the first cruise ship and tourists to Hue by sea at Chan May Port.

On the morning of January 1st, in the warm sunshine on the first morning of the new year, the area around Ngo Mon Gate of Hue Imperial Citadel became lively as the Nguyen Dynasty Ban Soc ceremony was reenacted in a theatricalized format, officially opening Hue Festival 2026. The event also marked the first festival of the year, attracting a large number of local residents and visitors.

In response to the appeal from the Standing Committee of the Vietnam Fatherland Front Committee of Hue City, the Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV) has donated 2 billion VND to Hue City to help overcome the aftermath of natural disasters, typhoons and floods in 2025.

The 10th National Sports Games are scheduled for November 2026 in Ho Chi Minh City, Dong Nai, and Dong Thap. Hue sports teams are expected to compete in 16 disciplines, including football, swimming and diving, archery, badminton, chess, Chinese chess, sepak takraw, shuttlecock kicking, and athletics.

On the morning of December 30, Prime Minister Pham Minh Chinh chaired an online conference to review one month of implementation of the “Quang Trung Campaign”, a rapid initiative to rebuild and repair houses for households whose homes collapsed, were destroyed, swept away by floods, or severely damaged by recent storms and flooding. The meeting was also attended by Deputy Prime Minister Tran Hong Ha, along with leaders of ministries, sectors, and localities.

On December 30, in Kim Long Ward, Hue City Project Management Board for Construction Investment and Urban Development held a conference to announce the Zoning Plan (1/2000 scale) for the Golf Course Tourism Area located in Kim Long Ward and Binh Dien Commune, Hue City.

On the evening of December 29, the final round of the 2025 Student Singing Contest (HUEdu Singer) took place at Hall 1 of Hue University of Education, Hue University.

In the not-too-distant future, the more than 120-hectare area south of Hue city center will move beyond being a newly developed site to take shape as a “university city” - a space for living, learning, and creativity, gathering the intellectual elite of Central Vietnam.