Turning barren land into check-in destinations

“Promoting the value of Hue’s local specialties through experiential tourism” was the theme of a specialized workshop organized by Hue Center for Investment Promotion, Trade and Enterprise Support over 2 days, December 13 and 14.

On December 11, the Department of Tourism organized a program to survey wellness tourism products in the city to orient their exploitation, promotion, and development in the coming time.

People say that after days submerged in floodwater, when the water recedes, the ground is left with a dull, gloomy gray. Yet it is within that muted palette that the resilient life force of nature begins to sprout - taking root, greening again, and stirring with new vitality through the caring hands of the city’s green-park workers.

The melancholic sound of the khen flute drifts through the mist along the mountain slopes, whispering in harmony with the babbling streams and the rhythmic clatter of looms, creating a mystical melody that captivates travelers. The village of A Luoi today bustles with visitors from afar, as the local people have learned to leverage their cultural identity for tourism. Behind these transformations are the tireless footsteps of a Pa Co woman who loves her homeland - That is Ms. Le Thi Them, the former Head of the Culture and Information Department of the former A Luoi District, now the Head of the Party Building Committee of A Luoi 1 Commune.

Recent floods and extreme weather events have severely affected the tourism industry. As a key economic sector, tourism must shift its mindset from passive response to proactive adaptation to enhance resilience against climate change.