Elevating the status of Bun Bo Hue

Elevating the status of Bun Bo Hue

Visiting ‘Hue Beef Noodle Soup Day’ as part of the ‘Hue - Culinary Capital 2026’ program, I am reminded of Miss Noodle from folk legend and the late, famous American chef Anthony Bourdain.
National Tourism Year
A Breakthrough Opportunity for Hue Tourism

From the beginning of the year, the local tourism sector, in coordination with relevant agencies and units, has been actively developing and finalizing plans for the script, stage setup, preparations, and promoting the NTY – Hue 2025.

A Breakthrough Opportunity for Hue Tourism
Promoting tourism in Ho Chi Minh City

Hue City participates in the festival with an impressive “tourism space”, carrying the theme “National Tourism Year 2025. Hue - Ancient Capital, New Opportunities”.

Promoting tourism in Ho Chi Minh City
Opening Ceremony of National Tourism Year - Hue 2025

This is the second time Hue has hosted the NTY, demonstrating the city's efforts, along with the Ministry of Culture, Sports, and Tourism (MOCST), in organizing the event under the theme "Hue - The Ancient Capital, A New Opportunity."

Opening Ceremony of National Tourism Year - Hue 2025
Food Tour: Direction to Explore

Hue is famous for its delicious cuisine, and the local authorities are actively promoting the brand name “Hue - The Culinary Capital”.

Food Tour Direction to Explore
Properly investing in wellness tourism

Since the COVID-19 pandemic, travellers have increasingly shown interest in wellness tourism. Recognizing this trend, Hue’s travel and tourism businesses have been developing various products that combine tourism with health care.

Properly investing in wellness tourism
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