Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On the afternoon of April 23, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, along with representatives from relevant departments and sectors, received and held a working session with a delegation from the Consulate General of the Republic of Belarus in Ho Chi Minh City, led by Mr. Alexander Dmitrievich Sidoruk, Consul General.

After five editions, the VnExpress Marathon Hue has made tangible contributions to the city’s overall development landscape. Its sixth edition (taking place from April 17 to 19) is no exception, promising to provide a strong impetus for Hue’s strategy in developing sports, tourism and socio-economic growth.

Phu Bai Industrial Park is steadily asserting its role as a key growth driver of the locality, making significant contributions to the socio-economic development of Phu Bai Ward in particular and the city in general. In this week’s column on Meeting, Mr. Le Ba Minh Hai, Chairman of Phu Bai Ward People’s Committee, shared insights into investment attraction strategies, along with efforts to build a favorable business environment, and orientations toward sustainable development.

During the participation in the VnExpress Marathon Hue 2026, runners will benefit from a free admission to tourist attractions managed by Hue Monuments of Conservation Center. It will offer both domestic and international runners the opportunity to further explore the history, architecture, and culture of Hue Ancient Capital.

Hue City People’s Committee has officially announced the opening of an inland waterway route on the Ngu Ha river, spanning 3,5 km, set to begin operations on April 10th, 2026. This marks the initial step in a project to introduce electric tourist boats, expected to be launched around April 30th, opening up new prospects for river-based tourism and enabling the exploration of heritage spaces by water.

Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

Kicking off Hue Ao Dai Week 2026, scheduled to take place from July 3 to 10, is the event “Ao dai Connecting Tourism and Heritage”, which will be held on the morning of July 3 at the Quoc Tu Giam area.

In the first two months of this year, Hue tourism attracted over 1.2 million tourist arrivals, witnessing an increase of nearly 48% year-on-year. This statistic highlights the appeal of extended holiday periods.

The first charter flight is expected in late March or April 2026, with Hue and its Korean partners planning to launch the inaugural Hue-South Korea charter flight in 2026, followed by efforts to establish regular scheduled service.