Businesses cooperate to develop ecotourism at Ru Cha

During the September 2nd National Day holiday, Ru Cha in Hoa Chau Ward became a popular destination for local residents and visitors. The lush mangrove forest amid Tam Giang Lagoon, together with a community-based ecotourism model currently being piloted, has begun to enhance the destination’s appeal while opening up new livelihood opportunities for local residents.

Ru Cha mangrove forest stands quietly like a sentinel guarding Tam Giang - Cau Hai lagoon system. Through countless seasons of storms and heavy rains, the ancient Cha trees have remained firmly rooted in the soil, embracing the surrounding villages, blocking waves, trapping sediment, and sustaining the unique ecosystem of the lower reaches of the Perfume River.

On the morning of May 26th, Party Central Committee member, Deputy Secretary of Hue City Party Committee, and Chairman of Hue City People’s Committee Nguyen Khac Toan led a field survey of the Tam Giang lagoon area, mangrove forests, and coastal infrastructure in the eastern part of the city to assess the potential for developing ecotourism and community-based tourism associated with conserving natural ecosystems and improving local livelihoods.

For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.

After days of floods, Hue welcomes the cold along with light, lingering rain, in between dry days and occasional sunshine. Once again, Hue gently returns to its peaceful rhythm of everyday life, preparing itself as best as possible to welcome the New Year 2026.