These days, the festive atmosphere of the Mid-Autumn Festival is already filling the streets. From the skillful hands of craftsmen diligently working on unicorn heads, Earth God masks, and drums… to spectacular unicorn dance performances on competition stages and in welcoming spaces at the Imperial Citadel,… all come together to create a vibrant picture of the Mid-Autumn in the Ancient Capital, preserving the unique cultural beauty and leaving lasting impressions on visitors.

Beyond visiting heritage sites, enjoying local cuisine and exploring traditional crafts, residents and visitors to Hue now have more interactive and creative ways to experience the city. From getting acquainted with the handpan and making wagashi by hand to painting and crafting, … small-scale workshops are adding new ‘colors’ to the life experiences in the Ancient Capital.

Drawing on the woodblock prints of traditional Vietnamese folk painting genres such as Dong Ho, Hang Trong, Kim Hoang, and Lang Sinh, the Woodblock Art Experience Space at 23-25 Le Loi Street brings visitors closer to traditional art. Beyond contemplating the artworks, visitors can try printing and coloring the woodblocks while discovering the stories and cultural values behind each piece.

By hosting the International Heritage and Music Festival - Hue Wonderverse Music Fest 2026, together with a wide range of activities, events, and festivals, Hue attracted large crowds of visitors for sightseeing and cultural experiences during the National Day Holiday.

During the September 2nd National Day holiday, Ru Cha in Hoa Chau Ward became a popular destination for local residents and visitors. The lush mangrove forest amid Tam Giang Lagoon, together with a community-based ecotourism model currently being piloted, has begun to enhance the destination’s appeal while opening up new livelihood opportunities for local residents.

More than simply a meeting place for buyers and sellers, Hue Agricultural Products Fair 2026 brings the flavors, produce and stories of rural communities closer to local residents and visitors.

On September 2, the first visitors officially experienced a combined journey by sightseeing bus and electric boat, connecting the Imperial Citadel with the Huong River via the Ngu Ha and the Dong Ba routes.

Recent culinary events and festivals in Hue have emerged as popular gathering points, drawing crowds of visitors from near and far. However, what truly retains them is not merely the flavors or the festive atmosphere, but the live performances and the narratives behind each dish, offering tourists deeper insights into the history, culture, and people of Hue.

On the morning of September 1, the 2026 Khe Tre Highland Market (third edition) under the theme ‘Spirit of Great Forest - Colors of Independence’ officially kicked off at the Co Tu Ethnic Traditional Cultural Village in Thuong Lo Village, Khe Tre Commune. The event offers visitors a space to experience the unique culture, cuisine, and specialties of the highlands during the National Day holiday (September 2).

Over the National Day (September 2) holiday, Hue welcomed a large number of visitors from near and far, creating a vibrant and bustling atmosphere. From the Imperial Citadel and heritage sites to scenic spots, craft villages, and community-based tourism destinations, visitors can be seen sightseeing, experiencing local activities, posing for check-in photos, and capturing memorable moments on their journey to discover the Ancient Capital.

The coffee workshop is doing more than bringing Vietnamese coffee beans closer to foreign visitors; it has become a cultural bridge, helping spread the flavors of Vietnamese coffee and the beauty of the Ancient Capital to international friends.

The cooking class is included as part of Huetourist’s all-inclusive tour package. A local instructor takes the lead in demonstrating the process and helps visitors practice each step themselves. The selected dishes reflect the daily culinary traditions of Hue locals.

From the beginning of 2025, hotels in Hue have been ready with plans to welcome and serve visitors attending the events of the National Tourism Year.

Nowadays, visitors have increasingly high demands for service quality and experiences. They desire to experience the daily lives, activities, and occupations of the locals in the most authentic way possible to better understand the culture and people of the places they visit.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists