A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

This belief was shared by Mr. Ho Dac Thai Hoang, Chairman of the City Union of Science and Technology Associations, in a conversation with a Hue Today Weekly correspondent about scientific research and innovation, which is seen as the foundation for promoting the city’s science, technology, and socioeconomic development.

Karate-Do encompasses a variety of schools. With its guiding principles, the Nghia Dung Karate-Do school has shaped a unique identity in the stream of contemporary martial arts.

Hue has many outstanding fields to join UNESCO Creative Cities Network (UCCN). This not only promotes local cultural identity to the world but also provides an opportunity to attract tourists and investors to Hue. However, choosing which field to highlight the uniqueness of Hue when participating in UCCN is something that needs careful consideration.

Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

When mentioning the artisan Mai Thi Hop (born in 1963, of the Ta Oi ethnic group, from Lam Dot commune, A Luoi district), people often known her as the person who preserves and upholds the cultural identity of her ethnic group through 'Zeng.' Her entire life has been closely associated with interesting stories revolving around this unique handicraft product...

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.