The entrepreneurial journey of Ms. Tran Thi Thuy Duong, a member of the Women’s Union of My Thuong Ward, is the result of perseverance, creativity, and belief in the value of her hometown's specialties. A traditional product has been reimagined in a new version - tailored to modern tastes while preserving the soul of Hue crystallized ginger.

Among the approximately 70 traditional villages living on practicing crafts in Hue, the craft of making parasols is a special one. Beyond the meticulous craftsmanship required in the crafting process, this craft is also special because the finished products carry profound symbolic value in the local cultural life. Far exceeding their practical function of shielding from sun and rain, the parasols serve as markers of order, ritual, and reverence.

Born in Hue - a place where traditional crafts are deeply intertwined with spiritual life, Tran Phuoc Hoang (28 years old) chose to dedicate himself to the craft of carving ancestral tablets. After nearly 10 years in the craft, he has quietly preserved traditional values through every product meticulously created with his passion.

Under the majestic roof of the Guol, amidst the resonant gongs of the festive season, the Co Tu people of Doi Village are steadily awakening the potential of community-based tourism. They are creating livelihoods right on their homeland while preserving and sharing the traditional cultural values of their village.

The Union of Science and Technology Associations of the city has just released the book: "Promoting the value of traditional Hue music in cultural and tourism development". The book, 300 pages long, is published by Thuan Hoa Publishing House.

Hue traditional music is a unique cultural heritage. In the face of rapid technological development and shifting public tastes, efforts to preserve and promote the value of this heritage are facing numerous challenges. In this context, Blockchain has emerged as a pioneering solution, helping to preserve and promote Hue traditional music sustainably and creatively.

Responding to the “Ao Dai Week”, women across A Luoi have been donning their traditional ao dai, shining in costumes made from Zeng fabric. The fusion of ao dai Vietnam with the intricate patterns of A Luoi Zeng fabric creates a look that is both graceful and deeply rich heritage value.

Hue garden houses always carry a distinct charm, blending aristocratic elegance with traditional colors. With green and peaceful spaces of ‘tea’ (Acalypha evrardii) hedges, tiny yards, decorative guarding screens, as well as the yellow apricot blossom trees, and lovely persimmon plants in front of the house, etc. Hue garden houses reflect a slow-paced lifestyle that is close to nature and values the long-standing cultural values of Hue locals.

The husband-and-wife duo of Distinguished Artisans Ta Dur Tu and Areel Doi, residents of A Luoi District, have dedicated their lives to preserving and promoting the unique cultural values of ethnic minority communities. Over 40 years of tireless collection, research, and teaching have made them guiding lights in safeguarding traditional cultural identities for future generations.

"I want each of my works not only to be beautiful but also to tell a story about Co Tu people, their life, their beliefs and their traditional values left behind by their ancestors,” said Pham Van Ve, a 26-year-old man with a passion for portraying his ethnic identity through wood carving.

Recently, the movement of wearing ancient clothes to visit Hue Imperial Palace has been loved by many people. Throughout the palaces, the corridors, the aisles, the flower gardens, etc., in the Royal Palace, there are many people wearing colorful ancient costumes.