In the familiar space of schools, tuong - a traditional stage art form once thought to be “hard to approach” for young people - is being brought to life through hands-on experiences. Through makeup sessions, lessons, and opportunities to explore and feel the values of tuong firsthand, this approach is helping younger generations grow closer to cultural heritage and creating new ways to incorporate traditional culture into schools.

Traditional culture is now being embraced by young people in new, youthful, engaging and accessible ways through craft village workshop tours. This form of experience is becoming increasingly popular, attracting many young people and tourists who can directly take part in and create traditional handmade products themselves. More importantly, these activities help preserve and spread cultural and historical values while honoring the craftsmanship and dedication of people in traditional villages. ​

On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

In the context of rapid global digital transformation, the digital economy is no longer an optional trend but has become a core driver of development for countries and localities. With a structure consisting of three main pillars: the core digital economy, the platform-based digital economy, and the digital transformation of traditional industries - this model is reshaping how value is created, how resources are distributed, and how social life is organized.

Amid the flow of visitors experiencing the Ancient Capital, the image of Mr. Nguyen Don Long - a male tour guide (born in 1986) wearing the traditional ao dai - quietly tells the story of love for culture, spreading traditional values in a distinct Hue way.

Amid the rhythm of modern life, as fashion becomes increasingly diverse and is constantly changing, the traditional ao-dai continues to remain a lasting presence in the lives of women in the former imperial capital. In Hue, the graceful image of women’s association members wearing Ao-dai is not only a symbol of beauty but also a way of preserving and spreading the traditional cultural values of their homeland.

On the evening of February 7, at Kim Long Park in front of Kim Long Communal House, Kim Long Ward People’s Committee held the opening ceremony of the program “Kim Long Tet - Where Tradition Shines” 2026. The event is a hallmark community cultural activity that recreates the traditional Tet atmosphere while honoring and promoting the distinctive cultural values of Hue City - the historically rich land along the Huong River.

On the afternoon of January 29th, Hue University of Sciences High School for Gifted Students organized an experiential activity titled “Hue Tuong masks - When art becomes heritage” for students. The program is part of the Local Education curriculum, aiming to help students gain a deeper understanding of local history and culture, thereby fostering love for their homeland and an awareness of the importance of respecting and preserving traditional cultural heritage values.

The entrepreneurial journey of Ms. Tran Thi Thuy Duong, a member of the Women’s Union of My Thuong Ward, is the result of perseverance, creativity, and belief in the value of her hometown's specialties. A traditional product has been reimagined in a new version - tailored to modern tastes while preserving the soul of Hue crystallized ginger.