From early morning, Thuan An Beach in Hue city is already bustling with swimmers, joggers, children playing on the sand and visitors taking photos. More than just a beach destination, it is also a place where local life unfolds, with leisure activities, seafood trading and beachside services coming together to create the unique rhythm of a coastal community at sunrise.

Green transition requires businesses to accept higher upfront costs and change the way they operate. This has led many to ask: “What do we gain in return?” In reality, however, those initial investments can translate into stronger competitive advantages, greater brand value, and access to higher-quality customer segments.

At Thuan An estuary (Thuan An Ward), the rhythm of fishermen’s livelihoods follows the tides with steady regularity. Nearshore net hauls, calls exchanged across the sandy beach, on-the-spot trading activities… all combine to create a vibrant working scene in the summer heat.

On April 16, the University of Agriculture and Forestry, Hue University, coordinated with Phong Vu Trading, Service, Import-Export Co., Ltd to hold a regular scholarship awarding ceremony for the university’s students.

Taking “made in Hue” salted coffee flavor far and wide is the aspiration of Pham Ngoc Anh Phuong (born in 1995), Co-founder of Alufa Technology and Trading Co., Ltd., through his investment in researching instant salted coffee product.

On the afternoon of December 16th, Deputy Secretary of the City Party Committee and Chairman of Hue City People’s Committee Nguyen Khac Toan held a reception and working session with a delegation from Carlsberg Vietnam Trading Co., Ltd. (Carlsberg) to discuss cooperation, promote collaboration, and outline future investment development directions.

On the morning of August 31, Phu Xuan Investment and Service Trading Joint Stock Company coordinated with Hue City People’s Committee held a groundbreaking ceremony for the commercial project at No.42 Phan Chu Trinh St. (The Moonlit Hue Hotel).

On August 16, the launch ceremony for the NADO Agricultural Pharmaceutical and Service Trading Cooperative (NADO Cooperative) was held in Doi Hamlet, Khe Tre Commune, Hue City. Attendees included Ms. Cao Xuan Thu Van, President of the Vietnam Cooperative Alliance; representatives from the city’s departments, branches and sectors; international organizations such as WWF Vietnam; community forest management boards; and a large number of local residents.

On August 15, 2025, Vietnam General Confederation of Labor held the 2025 Creative labor Festival in Hanoi. Hue City was honored to have two participating units, including: Tien Phong Forestry One Member State Co., Ltd., and Bach Ma Herbals Production Trading Services Co., Ltd.

A balancing bike racing took place on the afternoon of July 19 at Menas Zone Vi Da (98 Pham Van Dong Street). This event was socialized within the framework of Hue Sports Festival 2025, and organized by Wind Sports Trading & Services Co., Ltd.