“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days. Crowds are flocking to relic sites, pagodas, royal mausoleums, and eateries during the holidays, making the Ancient Capital more vibrant and lively.

On the occasion of the 51st anniversary of the liberation of Hue (March 26th, 2026), along with Hue Railway Station being officially recognized as a “Tourist Destination” and the “Connecting Heritage Journey” train launching a new look connecting layers of memory and culture, the Hoa Xa coffee shop and claypot rice restaurant was officially introduced to take part and accompany this development.

On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

For many years, the development of waterway tourism has been a consistent goal, as the potential of Hue's rivers remained largely untapped. Following the City People's Committee's announcement of the inland waterway route on the Ngu Ha River, along with the pilot launch of heritage-linked tourism routes using electric boats on the Huong River and its tributaries, the local waterway tourism is expected to be unlocked.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On the morning of April 27th, the Department of Tourism reported that the total number of visitors to Hue during this year’s Hung Kings’ Commemoration holiday was estimated at around 310.500. This marks a sharp increase compared to the same holiday in 2025, when Hue welcomed 109.000 visitors.

On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

On the afternoon of April 24th, the city’s Tourism Association, together with representatives of tourism enterprises, held a reception and working session with a delegation from the Consulate General of the Republic of Belarus in Ho Chi Minh City, led by Consul General Alexander Dmitrievich Sidoruk. Leaders of the Department of Foreign Affairs also attended the meeting.

On the morning of April 23rd, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang held a working session with Thanh Thuy Ward on the implementation of tourism and service projects in the area. The meeting was attended by representatives of relevant departments, agencies, and local authorities. ​

On the afternoon of April 23, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, along with representatives from relevant departments and sectors, received and held a working session with a delegation from the Consulate General of the Republic of Belarus in Ho Chi Minh City, led by Mr. Alexander Dmitrievich Sidoruk, Consul General.

After the heavy rains and floods in October and November, Hue Traditional Craft Exhibition and Experience Space, which is located at No. 15 Le Loi Street, has recently carried out decoration and renovation activities to refresh the destination. Many new products and presentations on traditional crafts have been prepared to introduce to visitors.

Hai Van Frontier Post officially opened for visitors from August 1st, 2024. Up to now, it has become an important destination for visitors visiting Hue and Da Nang.

You have just seen images of Canh Duong fishing village - a small village along the gentle Bu Lu River, which flows into Canh Duong beach. Here lies a mangrove forest located in the middle of the Bu Lu River, adding to the natural charm of this fishing village tucked within Lang Co Bay.

Dam Chuon is known as the most beautiful spot to watch the sunrise in the Tam Giang lagoon system. Try waking up early and heading to Dam Chuon to catch the sunrise. It will definitely be a wonderful and memorable experience as summer arrives.

In the coming time, the tourism sector will enhance the promotion of culinary tourism through culinary events and festivals, and create unique culinary tours to promote the advantages of local cuisine and enhance the tourism experience for visitors.

Under the gentle morning sunlight, the blooming pink petals create a vibrant and graceful picture against the clear blue sky.The elegant beauty of the lotus always brings a sense of peace and serenity to the soul, doesn’t it?

A special feature of this year’s Vesak celebration is the enormous Buddhist flag along the Huong riverbank, created from colorful silk ribbons fluttering in the wind - painting a vibrant scene for Buddha’s birthday in the ancient capital of Hue.

In line with the National Tourism Year, Thuan Hoa district has been carrying out various solutions to attract tourists to visit and stay in the locality.

Within the ancient setting of Thiệu Phương and Cơ Hạ gardens, more than 1,000 works of bonsai, orchids, and decorative stones created by six hundred artisans from across the country have gathered - creating a vibrant living artwork that harmonizes nature, humanity, and heritage.

We invite you to enjoy breathtaking images capturing the poetic beauty of nature and the unique cultural identity of the Ta Oi ethnic group in Quảng Nhâm Commune, A Luoi District. A trip to Quang Nham offers visitors the chance to immerse themselves in a distinctive cultural atmosphere and the untouched natural landscapes of this area.