Two world heritage cities - York (the UK) and Kyoto (Japan) - have been implementing Net Zero tourism models that Hue can refer and adapt to its local context.

On a pure morning, I bumped into groups of visitors strolling along the path leading into Hue Imperial Citadel. Cradling her camera in both hands, Ms. Marie, a French tourist, asked the guide in a gentle voice: “May I… try on Vietnam’s traditional costume?”. That question seemed to open an unexpected journey for them, an experience that felt as if they could touch the ancient soul of Hue

From the morning of the first day of the Lunar New Year (February 17), the spring travel atmosphere in Hue has been vibrant and festive. Visitors from across Vietnam, along with international tourists, have chosen the former imperial capital as their holiday destination, creating a lively tourism scene on the very first day of the New Year.

On February 13th, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the Hue City Party Committee, and Chairman of the Hue City People’s Committee, conducted a field survey and inspection of inland waterway tourism routes to assess their current status, development potential, and prospects for investment in tourism products and services.

According to the information announced on the afternoon of February 14 by the Department of Tourism, the number of hotel bookings for the 9-day Binh Ngo Lunar New Year holiday is projected to increase by 53% year-on-year.

On the morning of February 13, the 2026 Traditional Fishing Boat Racing, organized by Thanh Thuy Ward, took place on the Nhu Y River (at Thanh Thuy Tiled-Roof Bridge Community Tourism Site).

On February 13, the Party Committee, authorities, and people of Thanh Thuy Ward organized an art performance titled “Celebrating the Party, the Spring, and the Success of the 14th National Party Congress”, and the “Tet in the countryside of the Tiled-roof Bridge” program at the Thanh Toan Tiled-roof Bridge community tourism site.

Efforts to attract international tourists via direct air routes to and from Phu Bai International Airport have long been on the agenda, yet significant obstacles remain. While a number of charter flights have been introduced, their short-lived operation has put Hue at a competitive disadvantage in drawing tourists.

Hue City People's Committee recently issued Plan No. 66/KH-UBND on February 3, 2026, regarding the implementation of the project “Developing tourism and tourism services for Hue City in 2026”. Notably, the city aims to welcome a total of approximately 7 - 7.5 million visitors in 2026, including 2.3 - 2.5 million international visitors, an increase of nearly 20% compared to 2025.

On the morning of February 3, Hue College of Tourism (under the management of the Ministry of Culture, Sports and Tourism) held the “Spring of Love” Festival 2026.

From the bus’s upper floor, tourists were easy to contemplate Hue City at night and take photos as they passed by Dong Ba Market, Phu Van Lau, Hue Railway Station, or enjoy the beauty of a poetic Hue City illuminated by the lights from Truong Tien Bridge and the lights reflecting from the Perfume River, etc.

Located about 50 kilometers north of Hue city center, Pho Trach is a traditional craft village with a history spanning hundreds of years. It is well known for growing bàng grass and crafting various traditional handmade products from this natural material.

Taking place over the past week, the Book Fair “Beloved Hue,” organized by the Hue Book and Culture Club, was held at 23-25 Le Loi Street, along the poetic Huong River in Thuan Hoa District, attracting a large number of book lovers and tourists.

Located about 20 km northwest of Huế City, Hòn Vượn Mountain rises 300 meters above sea level. Here, visitors can relax, camp, breathe in the fresh air, and hunt the clouds while witnessing a stunning sunrise.

From the beginning of 2025, hotels in Hue have been ready with plans to welcome and serve visitors attending the events of the National Tourism Year.

We invite you to enjoy the dazzling night lights of Nguyen Hoang Bridge, which was officially opened for technical traffic through on the morning of March 26, in celebration of the 50th anniversary of Hue liberation day.

We invite you to enjoyimages of the violet Chinaberry blossoms, which add a romantic charm to both banksof the Huong River, especially in the cold weather.

In theseMarchdays, whenvisiting Bạch Mã National Park, you willexperience a gentlespring with the vibrantcolors of azaleas and bellflowers, and somewhere, a lingeringhint of goldenleaves, standing out against the misty air. As you make your way up to the mountainpeak, cloudsdriftclose to the path, embracing the mountaintops, while the scent of springfills the air, blending with the sounds of birds.

In the days following the full moon of the first lunar month, the apricot blossom gardens in Hue unexpectedly bloom brilliantly, attracting a large number of visitors to admire and take photos.

we invite you to explore the beauty of the mausoleum of Emperor Gia Long (Thien Tho mausoleum)-the final resting place of the founder of the Nguyen Dynasty, which features distinctive feng shui elements and unique architecture - in the spring sunshine.