On the morning of August 5, Hue City People’s Committee held its regular press briefing for July 2026. The briefing was chaired by Mr. Hoang Viet Cuong, Chief of the City People’s Committee Office; Mr. Tran Cong Thich Vuong, Deputy Director of the Department of Finance; and Mr. Nguyen Huy Hien, Deputy Director of the Department of Culture and Sports.

Beyond a celebration of Hue Beef Noodle, the iconic dish of the Ancient Capital, the Hue - Culinary Capital 2026 program has become a vibrant showcase of culinary excellence from across Vietnam. From Hue’s traditional flavors to regional specialties from every corner of the country, each food stall and every dish tells a story of Vietnam’s rich cultural identity, taking visitors on a journey that awakens all their senses.

For the first time, Bun bo Hue (Hue beef noodle soup) will be celebrated through a nationwide festival. Featuring more than 80 food stalls, live culinary demonstrations serving hundreds of visitors, a stage production recounting the dish's more than 400-year history, and a variety of interactive experiences, these will turn Thuong Bac Park to become a gathering place for food enthusiasts from July 23rd to 26th.

The people of Hue, no one knows exactly since when, but on the full moon (15th day) and the first day of each lunar month, many eateries close, and quite a few meat and fish stalls at the market also stop selling. Many places that normally serve meat-based dishes switch to vegetarian food instead.

On the morning of September 4, the opening ceremonies of three major international events, including the 19th International Travel Expo Ho Chi Minh City (ITE HCMC), Export Conference 2025, and the event “Connecting International Goods Supply Chain” officially took place at Saigon Exhibition and Convention Center (SECC). Hue participated in the event with the joint stall of three localities Quang Tri - Hue - Danang.

Spreading the message “Convergence and Shine”, Ho Chi Minh City Tourism Festival 2025, taking place from April 3 to 6, has the participation of over 100 stalls of 42 provinces, cities, and 32 travel agencies, transportation companies, and airlines.

I remember the first time I tried this dish was at the Thuy Bieu Thanh Tra Festival in 2022. Walking amidst the shimmering green and golden-yellow stalls of this special local fruit, I picked up a small bag of candied thanh tra peel before heading home. To this day, the flavor of that simple yet rustic treat lingers in my memory.

On the afternoon of September 13, the Provincial Famer Association opened the “3rd Agricultural Fair 2024” at Nguyen Dinh Chieu walking street (Hue City).