On the afternoon of January 19th, the third annual Hue Yellow Apricot Festival - Masterpieces of Spring 2025 - was commenced at Thuong Bac Park (Tran Hung Dao Street, Phu Xuan District). This festival is dedicated to honoring Hue's signature flower, the Yellow Apricot Blossom.

If effectively tapped, sports can become a “golden goose,” significantly contributing to the development and revenue growth of services and tourism in particular and the socioeconomic development of Hue in general.

Although it has been officially operational for less than six months, the Provincial Trade and Investment Promotion, and Business Support Center (now under Hue centrally-governed municipality), with predetermined functions and missions, has made significant contributions to supporting businesses in trade promotion and resolving various challenges and obstacles.

The year 2024 marks a series of significant milestones in the Ancient Capital. Besides the historic event of becoming a centrally-governed city, Hue is also a destination for major investors with groundbreaking and finalized mega-projects, contributing to elevating the status of the sixth centrally-governed city in the country.

Deputy Prime Minister Le Thanh Long recently signed a decision approving the plan to implement the healthcare network development strategy for the 2021- 2030 period, prioritizing the development of six hospitals to meet international standards, including Hue Central Hospital (HCH). With a 130-year tradition, Hue Central Hospital is seizing numerous development opportunities. Hue Today Weekly had an interview with Prof. Dr. Pham Nhu Hiep, Director of HCH, who shared the following insights:

2024 is a significant year in the process of developing Thua Thien Hue into a centrally-governed municipality according to Resolution 54-NQ/TW of the Politburo. Therefore, Hue City is focusing its resources and directing the implementation of key development projects to expand urban space, aiming to create connectivity between the city's North and South districts.

Renowned as an ancient heritage city, Hue has emerged as a popular destination for both domestic and international filmmakers. Every architectural structure, scenic spot, or landmark in Hue can serve as a backdrop for different genres of films, ranging from feature to short ones. This has more or less contributed to establishing a brand, significantly boosting local tourism.

Favorable international market dynamics and supportive policies for businesses in the import-export sector have created unique advantages for Hue enterprises, boosting their performance in this field.

On the morning of December 10, at the KIMLONG MOTOR Hue Automotive & Manufacturing and Assembly Industrial Park, KIMLONG MOTOR Hue Joint Stock Company and Van Anh Travel and Transport Co., Ltd officially signed an agreement on handing over 200 KIMLONG 99 sleeper buses and 50 KIMLONG X9 minibuses.

Travel companies have begun offering At Ty Tet holiday tours with attractive promotional programs. This year, travel trends in Tet are expected to see significant changes.

Khe Trai Tunnels - a historical revolutionary site of Tri Thien Hue Party Committee in Huong Van Ward, Huong Tra town - has recently been restored, renovated, and put to use as another significant educational spot of the revolutionary traditions for the public, especially the younger generation.