On the afternoon of April 10th, Hue Tourism College (under the Ministry of Culture, Sports and Tourism), in coordination with Cholimex Food Joint Stock Company, organized the 7th season of the “Searching for Hue Culinary Ambassadors” contest under the theme of “Preserving and Promoting the Essence of Hue Cuisine”.

As heritage cities around the world search for sustainable development models, the concept of a “living museum city” is emerging as a direction many localities aspire to. With its distinctive cultural heritage and unique identity, Hue has every potential to become a typical example of this model.

On the Lantern Festival (the Full Moon of the First Lunar Month) more than 15 years ago, the most “pure Hue native” friend I know, architect Nguyen Trong Huan, and I put on thin raincoats and walked together through the light, drifting drizzle to search for Hue’s culinary specialties. Having lived in this city for many years, Huan still longed for the flavors he once tasted.

After moments of family reunion and New Year greetings to grandparents and parents, many local residents and visitors have chosen Hue Imperial Citadel as their destination for early spring outings, immersing themselves in a Tet atmosphere rich in cultural depth.

According to statistics from the Steering Committee for Natural Disaster Prevention and Search and Rescue of Quang Dien District, as of June 18, more than 2,377 hectares of rice and vegetables in the district remain submerged due to the impact of the recent floods.

At the end of May, Hue hosted the first session of a local artist training course organized by 4ll-in Performance Art Company (4LLIN). Coming to Hue, the young members of 4LLIN brought the project “Developing the performing arts ecosystem in Hue, from June to December 2025.”

Data compiled from the Google Destination Insights travel trend tracker reveals that Vietnam has the 7th highest destination growth rate globally. Notably, Hue is among the top 10 most searched cities in Vietnam by international visitors.

In their search efforts, experts and wildlife conservationists have recorded the existence of many rare and precious snake species in various habitats.

On holidays, weekends, or whenever they have free time, young people have a habit of searching for new “locations” to enrich their “virtual living” photo collections. Instead of spending time looking for far away places, recently, many young people have turned to check in at dining, entertainment, and shopping destinations right in the city.

On the afternoon of October 28th, Hue Tourism College, in collaboration with Cholimex Foods, held the fifth season of the “Search for Hue Culinary Ambassadors” competition, themed “Hue cuisine - Convergence of essence,” for the year 2024.