On the afternoon of November 26, during a official trip to Hanoi, Mr. Nguyen Thanh Binh, Member of the Standing Committee of the City Party Committee, Standing Vice Chairman of the City People's Committee, had a working session with Bamboo Airways on the promotion and expansion of domestic and international flight routes to Hue.

Although hundreds of thousands of pages of Han - Nom documents have been saved, many others in the community are still deteriorating, damaged, or lost for various reasons. Faced with this challenge, Hue City Library is racing against time each day in the hope of collecting and restoring them for digitization, preservation, and value promotion. A piece of good news is that the long-term plan for this work, extending through 2030, has just been approved by Hue City People’s Committee.

The Supply - Demand Connection Conference between Hue City and other provinces and cities in 2025 was organized from September 26 to 28 by the Center for Investment Promotion, Trade, and Enterprise Support.

Recently, the Center for Tourism Information and Promotion under Hue City Department of Tourism, in collaboration with 4LLIN Co., Ltd. and Aeon Mall Hue, organized a conference to introduce the “Cultural and Artistic Experiential Tourism in Hue City” project. According to Director of Hue City Department of Tourism – Ms. Tran Thi Hoai Tram, this is a new tourism project, with plans to be held regularly at Aeon Mall Hue.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

Through an interdisciplinary approach involving cultural anthropology, sociology, linguistics, and heritage studies, the project “Core elements that create Hue’s identity, a distinctive land in Vietnamese culture - once the Imperial Capital, a center of culture - religion - arts, and a symbol of deep-rooted traditions” seeks to clarify the role and value of Hue’s identity within the broader national culture. At the same time, it suggests directions for sustainable preservation and promotion in the context of modernization and globalization.

Over 1,000 documents and artifacts stored in the French-style building at 23–25 Le Loi Street (Thuan Hoa Ward) are expected to be handed over to Hue Museum of History.

On the afternoon of July 25, the Information Center for Tourism Promotion, Hue City Department of Tourism collaborated with 4LLIN Co., Ltd. and AEON MALL Hue Shopping Center organized a conference to introduce the tourism product “Cultural and Artistic Experience Tourism in Hue City.”

In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.