On the evening of April 25, the art program “Enchanting Imperial Palace” will officially open at Hue Imperial Citadel. Combining royal court art with modern technology, the program promises to offer visitors a fresh and immersive experience. At the same time, it serves as an important pilot step in developing a night-time economy linked to heritage.

On the night of March 29, Hue City Youth Center, in coordination with Hue University Youth Union and Thuan Hoa Ward Youth Union, organized the 2026 “Rewinding Youth time” for students across the area.

As Hue undergoes a strong transformation toward a sustainable heritage - culture - tourism urban model, developing the night-time economy has become a practical necessity. The question, then, is how Hue should approach the night-time economy in a way that is both effective and civilized, while still preserving the “essence” of an Ancient Capital.

On the afternoon of March 10, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, chaired a meeting with relevant departments, sectors, and units to review reports and provide feedback on night-time economic development projects in the area.

Since the primordial dawn of history, primitive humans were already conscious of time. They observed the rotation of the universe and carved markings on cave walls to record the passage of day and night. From natural phenomena, weather patterns, and cosmic cycles, humans created calendars to serve daily life and agricultural production.

Based on the orientation to develop cultural and tourism spaces along the Nhu Y River, Thuan Hoa Ward is drafting a plan to establish a night street running along the river, with the expectation of creating a new, distinctive night-time tourism product that can effectively connect with the central pedestrian street axis of Pham Ngu Lao - Chu Van An - Vo Thi Sau.

For the first time, the royal tea party space of the Nguyen Dynasty has been recreated in the heart of Hue Imperial Citadel, introducing a poetic and promising new night-time tourism experience.

That is the sharing of Tung Leo – the Show Director of the music night themed “Dialogue with Trinh Cong Son - Love Found”, which took place in the space of Kien Trung Palace, during the recent Hue International Arts Festival Week 2024. He added: “I am indebted to and enamored of Hue City. I hope that I can come back here many times to organize different music nights in various locations in Hue.”

On the night of May 6th, 2024, the three romances composed by Le Tu Minh, a Hue-native musician, were played at the Auditorium of Moscow Tchaikovsky Conservatory. That was indeed a historic moment because it was the first time Vietnamese music had been played on stage at the oldest and most prestigious symphony house of Russia.

As part of the plan to stimulate tourism and service demand, Hue City is completing its infrastructure and implementing many solutions to develop the night-time economy to attract visitors.