“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days. Crowds are flocking to relic sites, pagodas, royal mausoleums, and eateries during the holidays, making the Ancient Capital more vibrant and lively.

More than half a century since the homeland’s liberation (March 26, 1975 – March 26, 2026), Hue’s urban landscape has undergone significant transformation, marked by newly widened roads, bridges spanning rivers and lagoons, modern urban zones, and an increasingly synchronized technical infrastructure system.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

More than 16,000 martyrs’ graves in cemeteries across the city remain largely unidentified. The journey of surveying, collecting biological samples, and conducting DNA testing is not only a political mission, but also an effort to restore names to those who sacrificed their lives for the Fatherland, so that their families no longer have to wait in vain.

On the morning of April 27th, the Department of Tourism reported that the total number of visitors to Hue during this year’s Hung Kings’ Commemoration holiday was estimated at around 310.500. This marks a sharp increase compared to the same holiday in 2025, when Hue welcomed 109.000 visitors.

The Quoc Tu Giam heritage site is currently being dismantled as part of a large-scale conservation and restoration project with a total budget of more than 108 billion VND.

On the morning of April 23rd, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang held a working session with Thanh Thuy Ward on the implementation of tourism and service projects in the area. The meeting was attended by representatives of relevant departments, agencies, and local authorities. ​

On April 22, the Zhishan Foundation, the City Social Work and Child Protection Center, in collaboration with the Phong Dien Ward People's Committee, organized the first-round scholarship awarding ceremony in 2026 for poor students overcoming difficulties in Phong Dien, Phong Thai, Phong Dinh, Phong Phu, and Phong Quang wards.

VnExpress Marathon Hue 2026 officially took place on the morning of April 19, with the starting point on Le Duan Street, in front of the Phu Van Lau - Nghinh Luong Dinh area. Mr. Tran Huu Thuy Giang, Vice Chairman of the City People's Committee, attended the event and joined the 5km race.

On the morning of April 18, the Kun Marathon Hue 2026 officially kicked off at Ngo Mon Square, attracting more than 2,500 young runners from various provinces and cities across the country. Kun Marathon Hue 2026 was held in response to the VnExpress Marathon Hue 2026 (scheduled for April 19). In addition to the familiar 700-meter run combined with obstacle challenges set within Hue’s heritage space, this year’s event carried the message “Protect All Species” and incorporated a series of educational and experiential environmental activities.