After leaving A Luoi to study and work in Hanoi's music environment, A King Luu, 25 years old, has brought with him memories of the mountains and forests, the language, traditional clothing and stories of the Ta Oi people and woven them into his music.

As the clear, pure notes of the flute rang out after meticulous carving and tuning, a bright smile lit up Mr. Nguyen Van Tam’s face. Devoting over a decade to simple bamboo pipes, the young craftsman, born in 1993, with his deft hands and sharp ear has quietly "awakened" the sounds of traditional musical instruments, steadfastly preserving a heritage craft amid modern life.

In the mid-20th century, the establishment of multiple music publishing houses positioned Hue as a vital hub of Vietnamese music. As the former imperial capital, the city was both a magnet for prominent composers and a pioneering cradle that shaped the professional contours of Vietnam’s modern and traditional music through its distinguished publishing system.

From familiar cover versions to the aspiration of writing their own songs, young artists in Hue are gradually making their mark with music that carries a modern vibe while preserving their distinctive style.

Thousands of audiences joined a vibrant music night at the Noon Gate Square, where new, youthful, and modern sounds echoed while still retaining a strong sense of identity.

To the melodies blending traditional and modern tones, hundreds of models showcased ao dai collections in the ancient space of An Dinh Palace. Guests from home and abroad, along with Hue locals, were treated to an “art feast” that fused fashion, music, and heritage.