Recently, Hue has accelerated its development with the green economy as the central focus, in which the development of green industry is becoming a key pillar, contributing to improving the quality of growth in a sustainable direction.

In recent days, the mindset of “Preservation for Development” and “Development grounded in Heritage” has become increasingly evident in Hue City’s strategy. Heritage is identified as one of the essential pillars for sustainable tourism development, serving as a driving force for balanced and inclusive socio-economic development.

Recent floods and extreme weather events have severely affected the tourism industry. As a key economic sector, tourism must shift its mindset from passive response to proactive adaptation to enhance resilience against climate change.

For four consecutive years, Hue City has ranked among the top 10 provinces and cities nationwide in the Provincial Competitiveness Index (PCI). This is a remarkable achievement for Thua Thien Hue (now Hue City), especially in the context of increasingly fierce competition among localities to attract investment. The result not only reflects a stable business and investment environment, but also demonstrates a significant shift in governance mindset and the improved quality of the civil servants – a pioneering force in building a service-oriented government.

Investment movements promise to transform untouched lands into vibrant spaces, creating job opportunities and shifting the mindset of rural communities.

With a modern agricultural mindset and diligent, hardworking hands, Mr. Phan Lai Duc, a member of the Elderly Association in Quang Vinh Commune (Quang Dien District), has transformed the white sandy land into an organic farming and livestock ranch generating billions in revenue.