On Facebook, amid the flood of news and images of inundation, among the urgent rescue and relief efforts by authorities and functional forces, I came across an image that warmed my heart: hot meals being packed and prepared for their journey from the area of fomer Phu Thuan to Hue Central Hospital, to be given to hungry patients trapped by the floods.

As many areas of Hue City are still submerged under water, warm lunchboxes prepared by women and kindhearted volunteers were delivered to residents in flooded neighborhoods and to patients in hospitals, bringing warmth and comfort to countless hearts as people continue to battle the floods.

A number of hotels, training centers, and educational institutions… have announced that they will provide free accommodation for people during the period of complex weather developments. This kind gesture warms many hearts amid the typhoon and rainy season.

The opening ceremony of the 5th Organization of World Heritage Cities Asia-Pacific (OWHC-AP) Regional Conference took place on the afternoon of October 14 at Silk Path Hotel (Hue City).

On October 1, Green Lotus Fund, the Youth Union of Hue Newspaper and Radio - Television, in coordination with Thua Thien Hue Construction Joint Stock Company, Hue City Social Policy Bank, Hue Export Garment Joint Stock Company, and Le Domaine De Cocodo Hotel, organized the “Mid-Autumn Festival for Children” program at Hong Thuy Primary and Secondary School (A Luoi 1 Commune).

On the afternoon of September 29, the “Hue - A City to Reduce Plastics in Central Vietnam” project (TVA project), in collaboration with Hue Tourism College, held the launch ceremony of the Sustainable Tourism Vocational Training Center and sign a training cooperation agreement at Villa Hue Hotel.

On the evening of September 26, Hue City Tourism Association, in coordination with the Hue City Hotel Association and Hue Tourism College, organized the closing ceremony, summary, and award ceremony for the 2025 Receptionist Skills Competition; and a gala dinner.

On the morning of September 25, the City Tourism Association in collaboration with Hotel Association, and Hue College of Tourism held the 2025 Receptionist Skills Competition for officers and receptionists working at hotels and accommodations in the city area.

Hue City has recently become the starting point for a campaign to strengthen the implementation of a smoke-free environment in restaurants, hotels, and public attractions. This is expected to be an important step to elevate the image of a green, clean, and civilized city in the eyes of both locals and tourists.

On the morning of August 31, Phu Xuan Investment and Service Trading Joint Stock Company coordinated with Hue City People’s Committee held a groundbreaking ceremony for the commercial project at No.42 Phan Chu Trinh St. (The Moonlit Hue Hotel).