Many visitors from afar often say that Hue is blessed with an abundance of breathtaking scenery. Wherever the eye turns, beauty unfolds, a poetic Hue City that inspires people to capture and preserve its quiet, gentle, and intimate moments. Perhaps this is why in Hue, every time a camera is raised, a beautiful shot emerges, whether taken with a smartphone or a high-end digital device…

The agricultural fairs and highland markets organized by the City Farmers’ Association toward the end of 2025 have contributed to introducing and promoting local agricultural products that meet VietGAP and OCOP standards, as well as specialty products of ethnic minority communities in mountainous areas, giving them greater opportunities to reach wider markets.

As part of the 5th Regional Conference of Organization of World Heritage Cities (OWHC) - Asia-Pacific Region, the discussion session on the afternoon of October 15th became one of the most notable highlights of the event. The exchange focused on policies, management experience, and solutions to improve quality of life in cities endowed with unique heritage values.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

The intense competition among domestic tourism destinations and the increasing demand of visitors require further investment in infrastructure and modernization of destinations, including high-end infrastructure and accommodation services.

Eating products of the forest, tears welling up. Climbing to the highest hilltops, and trudging under dark forest canopies, mushroom hunters always face many hidden risks, such as being stung by forest bees, bitten by snakes, fallen off motorcycles, or falling into holes..., and often have to endure sudden thunderstorms in the forest. In return, along with the joy and excitement that mushroom hunting brings, many people can earn millions of dong each day to improve their livelihoods.

According to experts, the number of tourists choosing golf tourism products is growing rapidly, illustrating the potential for developing this industry. Hue is making efforts to call for investment, while at the same time, deploying many solutions to attract high-end tourists of this category.

A positive signal at the beginning of 2024 is that many travel companies have registered to bring cruise travel tourists to Chan May port. The remaining challenge is how to attract more high-end tourists to visit, experience, and “spend money” in Hue City.

On the morning of December 17, the Department of Tourism announced that the resort Alba Wellness Valley by Fusion (Hue) has just been named at the award by readers’ votes at Luxury Lifestyle Awards 2023 – The US) of Luxury Lifestyle – a prestigious magazine focusing on high-end lifestyle.

Hue Festival 2024 is due to open with the Opening program – the Ban Soc Ceremony (January 1) and end with the Countdown program, with the highlight being Hue Festival Week 2024, which will take place from June 7 - 12.