Defining the fields and products of innovative startups is crucial for developing the innovation and entrepreneurship ecosystem and enhancing the scientific and technological position of Hue City. In an interview with Hue Today Weekly, Ms. Tran Thi Thuy Yen, Deputy Director of the Department of Science and Technology, emphasized that innovation and entrepreneurship in Hue is shifting strongly from a movement to depth, from ideas to products that create real value.

The 2025 Conference on Connecting the Consumption of Agricultural Products, Local Specialties, OCOP products, and Handicrafts in Hue City is being held by Hue Center for Investment Promotion, Trade and Enterprise Support from December 26 to 28.

On the afternoon of December 23rd, the City People’s Committee held a ceremony to announce and present the titles of People’s Artisan and Meritorious Artisan, as well as the title of Hue Artisan in the field of handicrafts. The event also honored and presented Certificates of Recognition for outstanding city-level rural industrial products in 2025. ​

With a conical hat painted with a Ly Dynasty dragon motif rich in Hue’s identity, K-pop star G-Dragon surprised fans when he appeared at Noi Bai Airport. That very hat was a creation of Maries Co., Ltd., founded and led by CEO Ho Thi Suong Lan, a businesswoman from Hue.

Strictly complying with quality standards, building product reputation, establishing reasonable pricing, ensuring legal conditions, being more proactive in distribution, while also creating a favorable environment for sustainable product development... were the issues that many businesses, cooperatives, and distributors were particularly concerned about at the 2025 Conference on Connecting and Promoting Agricultural Products, Specialties, and Handicrafts Consumption, which was held on the afternoon of August 16 in Quang Dien Commune.

The People's Committee of Hue City has recently launched a photo contest themed “Hue Traditional Crafts - Source of Heritage” 2024.