As summer draws to a close, with the sun becoming less intense and the gentle signs of autumn beginning to appear, rice fields across Hue are turning golden. The golden season is coming; it not only brings brighter smiles to farmers' faces but also adds a simple, rustic beauty to the countryside.

On August 15, Vietravel Hue officially launched its 2026 Autumn Promotion Programme under the theme ‘Set off for the golden season - Welcome a thousand good things’.

In the seventh month of the lunar calendar, gold apple fruits (diospyros decandra) begin turning a rich golden yellow on the branches of old trees. From markets to social media, the small fruit, woven into the childhood memories of generations, can be seen everywhere…

The exhibition ‘Golden Heritage – A Convergence of Excellence’ is being held at Hue Museum of Royal Antiquities, showcasing more than 100 valuable artifacts and sets of artifacts crafted during the Nguyen Dynasty. Each object tells a vivid story of history, fine arts, and the royal life.

If you saw giant freshwater prawns nearly as thick as an adult’s wrist, three of which may weigh a kilogram on average, few of you would guess they were wild-caught from the Bo River. Their firm, succulent flesh, naturally sweet flavor, and rich, golden roe make them truly exceptional. It would come as no surprise if this remarkable prawn earned its place among the signature delicacies of the ancient imperial capital one day.

Nestled within the Hoa My Resistance Zone (Phong Dien Ward), a permanent exhibition space has officially opened its doors to visitors. Images and artifacts on display vividly recreate Hue’s land of rich revolutionary traditions within the space "Hoa My - where history left its golden traces".

On the afternoon of July 10, Hue Monuments Conservation Center, in collaboration with Hue Museum of Royal Antiquities, Ho Chi Minh Antique Association, and private collectors, opened an exhibition titled “Golden Heritage - A Convergence of Excellence” at Long An Palace - Hue Museum of Royal Antiquities.

As part of the Lantern Festival under the theme “The Golden Light of the Dharma - Cultural Convergence, Spreading Peace”, thousands of monks, nuns, Buddhists, locals, and visitors joined in offering prayers before taking part in the ritual of releasing floating lanterns onto the Huong River.

In recent days, the road leading to Ha Cang, now part of Dan Dien Commune (formerly Quang Phu Commune), has been busier than usual, as streams of visitors arrive to explore local golden cantaloupe farms. Coming here, visitors can enjoy free check-in opportunities, try freshly harvested melons right in the greenhouses, and leave with not only vibrant photos but also plump, fragrant cantaloupes to take home.

At the beginning of 2026, shuttlecock athlete Le Van Dong was honored with a commendation certificate from the Chairman of Hue City People’s Committee for winning the Men’s Team Gold Medal at the 3rd Asian Shuttlecock Championship in 2025.