If you saw giant freshwater prawns nearly as thick as an adult’s wrist, three of which may weigh a kilogram on average, few of you would guess they were wild-caught from the Bo River. Their firm, succulent flesh, naturally sweet flavor, and rich, golden roe make them truly exceptional. It would come as no surprise if this remarkable prawn earned its place among the signature delicacies of the ancient imperial capital one day.

Preserving traditional crafts is about more than keeping a craft alive; it is about preserving the stories of people, culture, and values passed down through generations. By embracing fresh approaches, those who continue telling these stories are helping traditional craft villages become more relevant to contemporary life while preserving their authentic character.

For the first time, when sailboats appeared on the waters of Lang Co Bay, they brought a fresh new image to Hue’s coastal tourism. Beyond serving as a highlight in a series of events promoting the value of one of the world’s most beautiful bays, the sailing determination has also opened up new opportunities for developing modern marine sports.

In recent days, the road leading to Ha Cang, now part of Dan Dien Commune (formerly Quang Phu Commune), has been busier than usual, as streams of visitors arrive to explore local golden cantaloupe farms. Coming here, visitors can enjoy free check-in opportunities, try freshly harvested melons right in the greenhouses, and leave with not only vibrant photos but also plump, fragrant cantaloupes to take home.

On the evening of April 25, the art program “Enchanting Imperial Palace” will officially open at Hue Imperial Citadel. Combining royal court art with modern technology, the program promises to offer visitors a fresh and immersive experience. At the same time, it serves as an important pilot step in developing a night-time economy linked to heritage.

On the morning of March 30, Deputy Director of the Department of Culture and Sports Bui Thanh Dung said that several adjustments will be introduced to the race stages in Hue as part of this year’s Ho Chi Minh City Television National Cycling Cup. The changes are expected to bring fresh and exciting experiences for both riders and fans.

For many years, one man has devoted himself to a singular dream: creating pearl products cultivated from the fresh waters of the Huong River.

From pristine tea leaves rich in aroma at the foot of Bach Ma Mountain, combined with modern technology and advanced techniques, HUESTEA fresh tea extract has carefully distilled the essence of local tea to create a distinctive product that preserves the rustic flavor of Hue.

Offering both a fresh artistic experience and a way to preserve the vibrant emotions of spring, the workshop on paintings to hang up for Tet led by young artist Tuyet Loan at An Yen Station (Phu Xuan Ward) has become a tranquil gathering place where participants immerse themselves in radiant brushstrokes.

As Lunar New Year is coming to town, public spaces throughout the heart of Hue City are slowly turning into spring destinations for both residents and visitors. These days, Hue Green Parks Center is putting the finishing touches on its preparations, bringing fresh and vibrant spring colors to the city’s public spaces.