On the shady Le Duan street, there is a small handicraft workshop resounding daily with the whir of grinders and the buzz of cutting machines. There, coconut shells once thought to be discarded are adorned with shimmering mother-of-pearl, transformed into souvenirs imbued with the essence of Hue.

From pristine tea leaves rich in aroma at the foot of Bach Ma Mountain, combined with modern technology and advanced techniques, HUESTEA fresh tea extract has carefully distilled the essence of local tea to create a distinctive product that preserves the rustic flavor of Hue.

Through an introduction from Ms. Samantha Colón of the Las Vegas Convention and Visitors Authority (Nevada, USA), I was scheduled to meet Jamie Tran, the owner of “The Black Sheep” restaurant, to talk about cuisine and our shared homeland of Hue...

For many years immersed in the sounds of chisels and hammers, Mr. Vo Huu An, born in 1975, cannot remember how many wooden works he has created.

As a part of 2025 National Tourism Year, the Event Week titled “100 Flavors - Michelin-Starred Chefs” will take place from November 23 to 30 in Ho Chi Minh City and Hue.

From specialized studios to cozy corners within homes, from open spaces by the beach and swimming pools to parks and grassy banks along the Perfume River, yoga has gently yet steadily become a part of daily life in Hue, just like the very essence of this unique practice.

Thanh Tien Paper Flower Village - the cradle of traditional paper flower craftsmanship - is not only a place that creates vibrant blossoms, but also a space where the essence of spiritual culture, skilled hands, and a deep love for national heritage are preserved and nurtured.

From sightseeing trips and cultural experiences in Hue, many visitors have come to love this land.

The exhibition “The Journey of Vietnamese Ceramics” has just opened at Kien Trung Palace - Hue Imperial Citadel, and it marks the beginning of a series of remarkable events under the Summer Festival - Hue Festival 2025.

It may seem easy to dream of a day when Gia Hoi “revives,” not only preserving its essence and cultural heritage values, but also seizing the opportunity for this ancient quarter to develop. The preservation of heritage values in this ancient quarter located east of the Hue Citadel, however, is facing many challenges and conflicts.

Since its reorganization in 1994, Hue University has become one of the leading centers for training high-quality human resources in Central Vietnam and the country as a whole. It represents the essence of Hue culture, serving as a cradle for nurturing intelligence and talent.

At this place, visitors can also admire and purchase recreated royal products, intricate handmade items that showcase the beauty of folk art, or distinctive flavors of the former imperial capital.