Hue has identified tourism and services as its spearhead economic sector. Under the scenario for developing tourism in line with the double-digit growth target, the Ministry of Culture, Sports and Tourism has set a target for Hue to welcome approximately 2.5 million international visitors in 2026, up 31.5% from 2025. This is both a target and a test of the city’s ability to turn its tourism advantages into revenue, investment opportunities, and ripple effects across other economic sectors.

On the evening of October 10, Hue City Young Entrepreneurs Association held the 2026 Business Gala Dinner under the theme ‘Hue Entrepreneurs - Converging Identity, Connecting Prosperity’, in celebration of Vietnam Entrepreneurs’ Day (October 13).

Hue Today Weekly, Issue No. 93, offers readers an in-depth look at Hue City’s project to develop services and tourism along the Dong Ba - Bach Dang - Huynh Thuc Khang river axis; and an idea for piloting and eventually expanding the Digital Citizen Station model. The issue also features prominent current affairs, as well as many engaging stories about history and culture…

To help individuals and teams refine their ideas and projects for the semifinal round of the 2026 Hue City Innovation and Entrepreneurship Competition, the Department of Science and Technology, in coordination with experts and the Competition’s advisory board, held a training conference on October 7 for organizations, individuals, and teams behind the 30 ideas and projects advancing to this year’s semifinal round.

Alongside aspirations for future UNESCO inscription, Hue Nam Temple Festival (also known as Hon Chen Temple Festival) is increasingly being viewed as a distinctive form of spiritual tourism. Together with safeguarding core values, the festival is seeking to harness the depth of cultural heritage to attract visitors, while avoiding excessive commercialization that could erode the identity.

Hue Today Weekly, Issue No. 90, offers readers an in-depth look at the attraction and effective use of talented people, ways of honoring talent, and the shaping of idols for young people on LED screens. The issue also features timely stories on the development of the private sector, the challenge of developing tourism products in the rainy season, and the preservation of the Thai Mieu Temple relic site…

The showcase of signature products held as part of the 2026 Vietnam - Japan Local Cooperation Forum provided additional opportunities for domestic and international businesses to learn about their partners’ needs, explore markets and identify potential areas for future cooperation.

Among Vietnamese cities, Hue stands out as an ideal city to build a future "15-Minute City." There, all daily essential needs of residents - such as work, education, shopping, healthcare, entertainment, and relaxation - can be reached within a 15-minute walk or bicycle ride. This idea is currently being pursued and researched by female architect Tran Thi Quynh Huong, a young Hue native dedicated to sustainable urban development.

Throughout the many decades he has lived and worked both in Vietnam and abroad, Prof. Dr. Bui Duy Tam has always held a special affection for Vietnam’s traditional Ao-dai. To him, Ao-dai is not merely a beautiful garment, but one that embodies the history, identity and self-respect of a nation. On the occasion of his return to Hue and his visit to Quang Trung Primary School - where he sponsored the tailoring of five-panel Ao-dai for nearly 1.500 students, Prof. Dr. Bui Duy Tam spoke with Hue Today Weekly about his aspiration to revive Vietnam’s national dress.

This is one of Hue City's aspirations and strategic directions for destination marketing and communications, as shared at a 2026 networking program for Multi-Channel Network (MCN) companies, content creator management agencies, and KOLs. Organized by Hue City People's Committee on the afternoon of August 14 under the theme ‘Converging Excellence - Spreading Hue's Identity’, the event was attended by Mr. Tran Huu Thuy Giang, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee.