Ask the people of Hue what flower they love most, and most will likely answer: the apricot blossom. To put it more formally, “hoang mai” - yellow apricot, without a doubt. Don’t believe it? Come to Hue and see for yourself! There’s a whole movement called “Yellow apricot blossom in front of the entrance”; a completed research project on “Conservation and development of Hue’s yellow apricot variety (Hue’s Hoang mai)”; a scientific conference on developing Hue’s Hoang mai into a key local product, aimed at successfully realizing the project to build Thua Thien Hue province (now Hue City) into Vietnam’s yellow apricot homeland. My friend, journalist Minh Tu, even published a book called “In front of the house stands a yellow apricot tree”, which sold out instantly, was reprinted, and translated into foreign languages to great acclaim.

On February 13th, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the Hue City Party Committee, and Chairman of the Hue City People’s Committee, conducted a field survey and inspection of inland waterway tourism routes to assess their current status, development potential, and prospects for investment in tourism products and services.

Hue City People's Committee recently issued Plan No. 66/KH-UBND on February 3, 2026, regarding the implementation of the project “Developing tourism and tourism services for Hue City in 2026”. Notably, the city aims to welcome a total of approximately 7 - 7.5 million visitors in 2026, including 2.3 - 2.5 million international visitors, an increase of nearly 20% compared to 2025.

Defining the fields and products of innovative startups is crucial for developing the innovation and entrepreneurship ecosystem and enhancing the scientific and technological position of Hue City. In an interview with Hue Today Weekly, Ms. Tran Thi Thuy Yen, Deputy Director of the Department of Science and Technology, emphasized that innovation and entrepreneurship in Hue is shifting strongly from a movement to depth, from ideas to products that create real value.

On the afternoon of January 16th, a working delegation from Ha Tinh Province, led by Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People’s Committee, Mr. Phan Thien Dinh, had a working session with the People’s Committee of Hue City to exchange and learn from experience in the management, investment, and operation of smart urban development models and modern, sustainable household solid waste treatment.

On the afternoon of January 9, the Department of Education and Training held a conference to review Physical education tasks in the academic year of 2024 - 2025, and deploy tasks for the academic year of 2025 - 2026.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

On the morning of December 29, the Department of Science and Technology held a scientific workshop themed “Analysis and Proposed Solutions to Enhance Local Innovation Index (PII), Digital Transformation, and Develop Hue City’s Innovative Startup Ecosystem for the 2026-2030 period”.

On the afternoon of December 26th, the City People’s Committee held a conference to review the implementation of the project “Developing harmonious, stable, and progressive labor relations” for the 2022 - 2025 period.

On the morning of December 20, at Hue Central Hospital, Vietnam Association for the Study of Liver Diseases (VASLD), and Vietnamese Society of Hepato Biliary Pancreatic Surgery (VSHBPS), in collaboration with Hue Central Hospital, held the opening ceremony of the 18th National Conference of VASLD & VSHBPS with the theme “Promotion of developing for technical progress”, and simultaneously launched the Minimally Invasive Treatment for HBP Chapter of VASLD.

May 2024 is also the 15th anniversary of Lang Co Bay being honored as the world's most beautiful bay. Over the past 15 years, with its brand, Lang Co has gradually attracted a large number of tourists to visit and relax, contributing to the province's tourism development.