By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.

Developing green seaports is an inevitable tendency, aiming at meeting international environmental standards, enhancing competitiveness, and maintaining sustainable development.

Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.

On June 19, 2026, the Deputy Prime Minister signed Decision No. 1096/QD-TTg approving a project of developing Hue University of Medicine & Pharmacy Hospital to meet the standards of leading hospitals in Southeast Asia and heading towards the goal of reaching international standards.

For the first time, when sailboats appeared on the waters of Lang Co Bay, they brought a fresh new image to Hue’s coastal tourism. Beyond serving as a highlight in a series of events promoting the value of one of the world’s most beautiful bays, the sailing determination has also opened up new opportunities for developing modern marine sports.

On the morning of May 26th, Party Central Committee member, Deputy Secretary of Hue City Party Committee, and Chairman of Hue City People’s Committee Nguyen Khac Toan led a field survey of the Tam Giang lagoon area, mangrove forests, and coastal infrastructure in the eastern part of the city to assess the potential for developing ecotourism and community-based tourism associated with conserving natural ecosystems and improving local livelihoods.

On the afternoon of May 12th, member of the Party Central Committee, Deputy Secretary of the City Party Committee and Chairman of Hue City People’s Committee Nguyen Khac Toan chaired a working session on the progress and results of developing a project on special mechanisms and policies aimed at creating breakthrough development for Hue City.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On the evening of April 25, the art program “Enchanting Imperial Palace” will officially open at Hue Imperial Citadel. Combining royal court art with modern technology, the program promises to offer visitors a fresh and immersive experience. At the same time, it serves as an important pilot step in developing a night-time economy linked to heritage.

After five editions, the VnExpress Marathon Hue has made tangible contributions to the city’s overall development landscape. Its sixth edition (taking place from April 17 to 19) is no exception, promising to provide a strong impetus for Hue’s strategy in developing sports, tourism and socio-economic growth.

May 2024 is also the 15th anniversary of Lang Co Bay being honored as the world's most beautiful bay. Over the past 15 years, with its brand, Lang Co has gradually attracted a large number of tourists to visit and relax, contributing to the province's tourism development.